Last week we reported that the Versace brand was having a serious reshuffle in the workforce department. It seems from recent news as reported on Grazia.com that the reshuffle is to go beyond the regular in-house staff and will include the introduction of a new face to star in the ad campaigns.
Unexpectedly, this new face in question is that of 17 year old rising star and rock royalty, Georgia May Jagger , daughter of Mick Jagger and Jerry Hall, who strangely enough, was also a Versace cover girl in her modelling hayday. The sultry looking golden haired model, who has already starred in campaigns for Hudson Jeans and Rimmel make-up, although not an obvious choice, is clearly what the brand needs to inject more youth and edge if it's to comfortably weather the current storm affecting the luxury goods market in the present economic climate. Ms Jagger's agent confirmed the signing, saying "We are delighted that Georgia is following the foot steps of her mother who did Versace with Avedon.She was thrilled to be working with Donatella and Mario and to be bringing it through to a new generation."