The British Fashion Council has announced the names of 19 fashion businesses to receive BFC NEWGEN sponsorship, supported by Topshop. The sponsporship to most if not all the designers acts as somewhat of a launchpad, as it enables them to show their designs at the forthcoming London Fashion Week in February 2010. Caroline Rush, joint CEO of the BFC explains: "NEWGEN is an essential element of the BFC's designer development and showcasing programme. This season we have an incredible wave of original, innovative and talented emerging designers who will, without a doubt, support London's reputation as a creative capital."
