Three days has passed since the big reveal of the the Duchess of Cambridge's wedding dress and we're still talking about it. Before the cermony had finished WWD managed to release a list of comments from the fashion elite about their opinion of the dress and, based on their comments, they loved the dress just as much as we did.

Mark Badgley of Badgley Mischka, speaking for himself and James Mischka: 'James and I have goose bumps! The dress is perfection; and will stand the test of time. It is a classic Grace Kelly look. The skirt is divine. We love the hair down and the veil. The proportion is beautiful.'

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When we heard that Rumer Willis was cast to appear in Badgley Mischka's S/S11 campaign, we must say we were surprised. The collaboration wasn't the most obvious choice but now the images have been released, the choice seems perfect.

The 22-year old actress and daughter of Demi Moore and Bruce Willis looks effortlessly beautiful in the campaign pulling off dresses that aren't so easy to perfect. Designers Mark Badgley and James Mischka are still pleased with their choice calling Willis "a great muse for the season.....She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."

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Mark Badgley and James Mischka of Badgley Mischka announced on Thursday that Rumer Willis will get a little more famous - for starring in their Spring '11 collection campaign. This is the first time Willis, the 22-year-old sometime movie star and daughter of Bruce Willis and Demi Moore, has fronted a big ad campaign, but she previously served as a spokesperson for Ocean Pacific, a Walmart clothing range.

The designers explained their choice by saying: "We adore Rumer, she is glamorous, youthful and fun...[she] captures the spirit fo all of our spring collections, especially our newly launched Mark + James collection."

Last night saw everyone from Rihanna to Katy Perry to Miley Cyrus come out to perform at the 2010 American Music Awards. Cyrus definitely gets the award for the most dramatic entrance, turning up in a beautiful Marchesa mini dress with a long train. True to form, Nicki Minaj went avant-garde in a Manish Arora dress, and Rihanna opted for a chic but subdued draped Elie Saab creation.

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Last week we announced that Karl Lagerfeld has cancelled his eponymous line to focus on his new 'masstige' collection, which is set to bridge the gap between designer quality and the high street. Yesterday, Mark Badgley and James Mischka showed that the need to embrace the high and the low is an unavoidable necessity in today's climate.

The brand's signature couture gowns appeared in full force, as did pieces from their mainline collection and flirty feminine dresses appeared from their contemporary Mark and James line. When asked about the decision to show all three lines in the show, the designers made it clear that customers are changing. It's all about mixing the high and the low they said.

As one would expect, evening gowns came as strong and beautiful as ever. As we've seen from other designers, the fabrics were lightweight with soft silhouettes such as a subtle nude floaty strapless dress nipped in at the waist teamed witha statement chunky necklace and delicate gold strappy sandals. The contemporary pieces held their own next to the more expensive pieces. A nude dress subtly draped around the hips stood out, as did a mint dress with ruffle and sequin detail.

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