In the lead up to last weekend's royal wedding, we were lucky enough to be invited to visit Juicy Couture's flagship and showroom on London's Bruton Street. Although all things royal isn't perhaps the first thing that springs to mind when you think of the American brand, after attending their space it quickly became clear that traditional British heritage is important to the brand.
Built in 1706, Juicy Couture's London space is actually the former home of famous couturier House of Hartnell who is one of the most acclaimed couture houses in Britain and is famed for designing the wedding dresses of both Princess Margaret and Queen Elizabeth II. So as you can imagine, wedding dress and speculations about Kate's dress were in abundance. The brand found it imperative to restore the building and maintain the traditional Georgian feeling whilst harmonising it with the signature Juicy Couture aesthetic.
Building aside, the clothes were also on display. Relatively recently the brand launched Bird by Juicy Couture, which is a more fashion based collection that really proves that the brand is a lot more than their signature tracksuits.