Last week reps for the brand confirmed that the actress will serve as the face of their new fragrance and it's perfect timing since she's currently in the spotlight again as she promotes her new movie, 'Savages'. To attend the film's New York premiere at the SVA Theater she wore a one-of-a-kind yellow halterneck dress teamed with turquoise jewelery.
'Gossip Girl' may be over but Blake Lively already has a string of movies in the work and that's not all. Today Gucci confirmed that the 24-year old will front the campaign for their new fragrance, Gucci Première.
'Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,' the actress told WWD. 'In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn't be more proud to be working with Gucci and its heart, Frida.'