Gwyneth Paltrow is one of the celebrities that brands always flock to as far as their ad campaigns are concerned. It was no surprise, then, when Hugo Bossannounced back in May that they had tapped the actress to appear in the print and TV ads for their Boss Nuit Pour Femme fragrance and yesterday the images and TV commercial were finally revealed.
Sadly the big reveal hit a dull note. There's no doubting that Paltrow looks beautiful in the ads but nothing about it feels memorable. Aside from the fact that it looks like they have been on the overzealous side with the retouching, the shot doesn't live up to expectation. On the other hand, the brand's fragrance campaign with Sienna Miller wasn't particularly a stand-out either so maybe the expectation was simply set to high on the basis of Gwyneth's past campaigns.
Gwyneth Paltrow is one actress that brands flock to in order to have her front their respective ads. In the past she's fronted campaigns for everyone from Coach to Tod's and now she has another campaign under her belt.
Today Hugo Boss confirmed that the actress will star in the advertising campaign for their Boss Nuit Pour Femme fragrance. 'We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new signature scent,' Gerd Von Podewils, Hugo Boss Fragrances global marketing director, said in a statement. 'She is the perfect complement to Boss Fragrances.'
The campaign has already been shot and while it's not released yet, the behind-the-scenes image shows Paltrow looking natural with loose waves and sporting a classic asymmetric LBD, which the brand said was the starting point for the scent. 'To me, the Boss woman is driven, ambitious and goes after what she wants but she balances being strong and very feminine at the same time - characteristics that I strive towards in my own life,' Paltrow said at the launch this morning at London's Sanderson Hotel.