If you're still feeling the come down after the Olympics, I come baring good news because none of the big stars of this year's games are going anywhere anytime soon. Last week Louis Vuitton revealed Michael Phelps as the face of their new 'core values' campaign and this week these images of Bradley Wiggins for Fred Perry emerged.
Unlike Phelps, though, the super cyclist isn't just lending his name to the brand as the campaign showcases his second collection for them. The first range was a complete sell out, with the Fred Perry website receiving a 50 per cent traffic boost after Wiggo won the Tour de France and even more after his gold medal win this month. It comes as no surprise then that he's just signed on for another six-seasons, with the second installment dropping on Thursday August 23.