Earlier on this week the British Fashion Council played host to the third British Designer's Collective pop-up shop at Bicester Village and just about every journalist in London was there to celebrate. As we reported, Alexa Chung replaced Thandie Newton this year to open the shop in line with her new role as the BFC's Style Ambassador.

'I am proud to support Value Retail on their British Designers' Collective pop up store at Bicester Village,' she said. 'The initiative opens up a whole new market to the participating designers that they might not otherwise have access to at this stage in their career. I look forward to choosing some key pieces from their collections for myself.' Starting from this week, great British brands like Nicholas Kirkwood, Jonathan Saunders and Holly Fulton will be available for up to 60% percent off but for a limited time only so don't waste time. Get down there soon.