THE FASH PACK

Image courtesy of Fromthefloor

There is no doubt that since MAC burst onto the makeup scene back in 1984, they have made a dramatically credible impact on the fashion industry. Not only do they provide high quality makeup to the very best artists for shows and shoots, their professional advice can be accessed through their stand alone stores, along with their expert products. As if offering us the best cosmetics, industry secrets and the artists to teach us how to emulate the latest beauty trends is not enough, MAC produce striking limited edition collections - with collaborators ranging from Zandra Rhodes, to Hello Kitty, to Dame Edna Everage - and even feed further back into the industry with their proactive involvement in both London and New York Fashion Weeks, to name a few. Could we ask much more of a makeup brand? We think not, as we take a look back at their involvement in the Spring Summer 2010 collections...

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Tommy Hilfiger speaks about spring fashion [HuffPo]

Estee Lauder is shutting down the Prescriptives brand [WWD]

Nelly has a women's fragrance? [People]

Norma Kamali has something for you to see [Style File]

Meet the 'Tent People' of Bryant Park [Racked]

If Zac Posen's move from Bryant Park's biggest venue to showing at the Altman Building this year was as a result of the credit crunch, it didn't show in his Spring/Summer collection.

The line steered away from the doom and gloom of the current economic climate. Instead, Posen presented a fun and playful collection full of bright block colours starting off with dresses in bright yellow, moving into pinks and blues. Plastic raincoats layered under bright yellow dress left us thinking about the swinging 60's rather than the 80's we saw (way to much of) last season.

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Dreaming of summer fun just as the weather is starting to cool? Derek Lam has the answer: a thrill-grabbing "free-for-all" with the level of structure and sophistication we've come to expect from a new-classic designer. With Rachel Zoe sitting front-row, how could Lam's Bryant Park runway show not be bananas?

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It's official. Erin Wasson cannot do any wrong.  Want proof? After only producing two collections for RVCA, Wasson's gone from presenting a small static presentation for the brand to showing at one of Byrant Park's biggest venues for her third season. Still not convinced about the power of Miss Wasson? While we're all still salivating over her rock and grunge chic looks from A/W 09/10, Wasson has already moved on with her latest collection.

This season Chanel Iman, Eniko Mihalik, Laksmi Menon and Freja Beha all sashayed down the runway with a deep tan (think Dsquared2) and bed head hair. Jeans were low slung and mini dresses appeared in abundance showing the models washboard abs and killer legs. If the term 'washboard' doesn't spring to mind when you look down at your stomach, don't panic. Towards the end of the show Wasson presented oversized slouch tops, most notably one that had 'Keep It Neil' sprawled across the front styled with last season's leather trousers that will thankfully hide a multitude of sins.

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The fashion industry will soon be busy with excitement as New York Fashion Week kicks off the Spring/Summer 2010 fashion week season. NFW will commence on the 10th September 2009 and is set to attract some 'heavy weights' from the design world. The Bryant Park tents will serve as a temporary home to the likes of Derek Lam, Diane Von Furstenberg, 3.1 Phillip Lim and Narciso Rodriguez, to name but a few.

Others such as Donna Karen, Ralph Lauren and Calvin Klein have opted to show their collections off site in order to lend a more intimate feel to the proceedings, whilst other big names, including Proenza Schouler and Alexander Wang, amongst others, have decided to show their wares downtown at Milk Studios.

Keep your eyes peeled for rising model, Dree Hemmingway. The heiress and great grand-daughter of non other than Ernst Hemmingway has been confirmed to be walking the Calvin Klein runway, before hot-footing it to the London, Milan and Paris catwalks respectively. Watch this space for updates on the NFW collections and festivities in general.

If you're not yet excited about New York Fashion Week coming up in a matter of weeks, I'm sure you will be after you watch this.

In the clip Erin Wasson, who is showing her collection for RVCA in Bryant Park in September, talks about the change in direction for the new collection.

‘I wanted to take a departure away from the really dark colors and that sort of rock'n'roll vibe that everyone knows me really well for,’ she said. ‘I based it on the idea of a girl who’s on a journey, which is myself. I’m still embarking on this journey of being a designer and creating things and sharing my vision with the world.’

Sometimes, being the face of Maybelline can come in handy. Since the makeup giant has signed on to be the official cosmetics sponsor of Bryant Park for two years, Erin Wasson gets to go along to New York Fashion Week.

The model has been doing informal collections for her clothing line lately, but this could be a huge step for Alexander Wang's partner in crime. Will her latest collection, inspired by her pit bull, Cream, be a hit?