If you cast your mind back to the mid-nineties you might remember once shopping at fashion retailer C&A. I say mid-nineties because to be honest, that was the last time to most people ever shopped there (if at all) but it looks like things are about to change because today, they confirmed that they've just snapped up Cindy Crawford to design a collection for them.
According to WWD, the collection will be available in 1,500 store across Europe starting in the retailer's home soil, Germany. The 31-piece range reportedly includes everything from leather jackets and blazers to jeans and simple tops with prices ranging from €12 (£9.50) to €149 (£117).
'My goal is to help design comfortable fashion for everyday wear. I have always dreamed of having my own fashion line and am thrilled to be partnering with C&A,' the model said in a statement. 'They have a long-standing history of providing quality designs at an affordable price point to their customers. It's important to me to be affiliated with a company that offers feel-good fashion with unparalleled customer offerings.'
It's common knowledge these days that Beyoncé sure can dance, sing and booty shake like no other, but the latest Brazilian advert for her Dereon by Beyoncé fashion line sees the starlet showing off her acrobatic skills as she takes on the role of a jewel thief wearing a rather skimpy LBD. The 28-year old songstress cartwheels and flips between laser beams whilst Single Ladies plays in the background, advertising the range which is named after Beyoncé's grandmother Agnez Dereon.
The tagline for the range, which is priced between $300-500, is "Couture. Kick. Soul", representing the three generations of Knowles women that inspire the collection - Mum Tina provides the couture aspect with her costume making expertise, Beyoncé gives the brand it's kick and grandmother Agnez brings the soul. Alongside this new campaign, the mother-daughter team are planning on expanding the range into home furnishings, "Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this eve changing market" Tina Knowles explained, "The thought that we would have something to do in brightening up someone's home, especially bedrooms, is truly wonderful". Dereon by Beyoncé is available exclusively in C&A stores in Brazil, as well as Bloomingdale's, Neuman Marcus and Nordstrom in America.
