Today, it's hard to think of Calvin Klein without picturing Lara Stone and this morning the brand revealed yet another campaign starring the Dutch model but this time for their 'Push Positive' underwar range. As the name suggests, the campaign is all about the push-up bra so naturally, the Steven Klein-shot images showcase Stone's ample bussom in all of their glory.
The bras, which the brand are already declaring as 'today's ultimate wardobe solution', come with a butterfly shape crafted from innovative soft-wire technology that allows them to move naturally with the shape of the body.
According to the press release, the campaign is focused mainly on digtal media, which reportedy 'represents approximately 70% of the global media mix' that they're targetting and is 'expected to garner over 575 million impressions'. To accompany the images, the first week of September will see the launch of a special Cavin Klein Push Positive campaign on YouTube.
Elle are undoubtedly going to clean up with their circulation numbers for August with that perfectly timed Katie Holmes cover but US Harper's Bazaar will not too far behind. Since shaking things up earlier on this year, the magazine has had a string of strong covers and their latest one starring Rihanna is no exception and besides, the singer's covers always tend to go down well on the newsstands.
Last week I showed you a preview of the subscriber's cover showing the singer sporting a Fall 2012 Tom Ford dress but recently, the full editorial was released online. On the official cover, which was shot by Camilla Akrans, Rihanna looks refreshingly paired back wearing a simple but classic Calvin Klein dress and a gold Neil Lane bracelet. This is by far, the best editorial we've seen from her a long while.
For someone so well known for looking forward Italo Zucchelli uncharacteristically took a look back with Calvin Klein's S/S13 menswear collection. The collection opened with a triple denim look on a stone wash shirt, jacket and jeans combo, which instantly brought back memories of their eighties and nineties campaigns.
You'll be pleased to hear that Zucchelli didn't complete reject his penchant for looking to the future. As always it was the fabrics where he was really playful. Tuxedo jackets were relaxed and were updated with mesh lapels, shirts came with textured engineered and abstract prints apparently inspired by California summers and bomber jackets were given a futuristic twist with a shiny finish.
While the homage to the brand's American sportswear roots was a welcomed unexpected twist, the collection lacked the energy that it did last season. Since the decision to reflect on the brand's signatures was such a big departure from his normal train of thought, it would have been more interesting to see him update the classics and give them a modern twist that in the way he usually manages to do naturally.
Yesterday Calvin Klein Collection took over Cannes yesterday to celebrate women in film with the Independent Filmmaker Project. The event, which took place in a private villa in Cannes, celebrated actresses ranging from Shailene Woodley to Jessica Chastain and guests included loyal fans of the brand like Diane Kruger and Naomi Watts.
The event was also special because came alongside the announcement that Lara Stone will continue to serve as the face of all their global advertising campaigns including their Euphoria ad, which is set to drop worldwide in October.
Claire Danes has never be someone that I've been particularly taken by. Aside from that pink Calvin Klein dress that she wore to the Golden Globes last year, neither her red carpet outfits nor her magazine shoots have wowed me. Like Scarlett Johansson, she generally steers on the safe side and doesn't step out of her comfort zone.
Her recent Harper's Bazaar Russia cover story shot by Mark Abrahams is different. Rather than going down the usual safe route, Natalia Alaverdian did a brilliant job of picking interesting pieces resulting in it being one of my favourite editorials out at the moment. Hopefully this is the start of a new look for Danes.
When I think of Cameron Diaz, people like Jennifer Aniston springs to mind. Both women are the epitome of the fun girl next door character who girls want to be friends with and guys want to date and as far as Diaz goes, for a long time it hasn't be hard to understand why.
Things seemed to have changed recently. Her most recent red carpet appearances have been a far cry from the memorable looks that she used to come up with and her covers seem flat too. For June she appears on the cover of British Harper's Bazaar shot by Tom Munro in what in my opinion is her weakest cover yet wearing Calvin Klein S/S12. When news broke that she would cover the title's summer issue I really hoped that they would do something really interesting and different with her but it all feels a bit stale.
Yesterday Victoria's Secrets confirmed that their line-up of Angels is expanding and considering all of the pregnancies amongst their major stars like Alessandra Ambrosio and Adriana Lima, it comes at no surprise. The luck girl joining the impressive rooster is German model, Toni Garrn.
Even if you're not familiar with her name you have definitely seen her face. Her career started with a bang after bagging a worldwide exclusive with Calvin Klein and ever since she has walked for everyone from Prada to Jil Stuart and everyone in between as well as catalogues for retailers like H&M. Despite having such high profile fashion jobs in the past becoming a Victoria's Secret spokesperson deal is a big gig for any model.
Just when you thought that she couldn't top 'that' red Calvin Klein dress, Jennifer Lawrence did just that. The gold fall 2012 Prabal Gurung dress that she wore to attend the first premiere for her new film, 'The Hunger Games' failed to disappoint. While red carpet looks haven't excited recently, this look is one that we won't forget any time soon so with that in mind, it's hardly a surprise that people are going crazy for the dress which has just been made available to order on Moda Operandi.
The site offers the dress in it's original form as well as an option to have the cut outs covered with sheer black tulle inserts and while you won't be able to get your hands on it now, if you order it today you can get your hands on it before anyone else as the estimated delivery time is July 1st.
The red carpet looks at last night's Oscars was mixed. Angelina Jolie looked incredible in an Atelier Versace black gown with thigh high slit, just about everyone wearing Elie Saab Couture looked incredible and Emma Stone stole the show in a red halter neck Giambattista Valli Couture gown.
Unsurprisingly, Jessica Chastain chose an Alexander McQueen gown and Rooney Mara chose Givenchy as we expected but unfortunately did not make the statement that we were all hoping for. The most interesting look of the night came from Gwyneth Paltrow who, like last year with that Calvin Klein dress, managed to pull off a difficult Tom Ford dress.
As we count down to tonight's Oscars, we have compiled some images of some of the best red carpet moments we've had over the last few years.
Naturally Hilary Swank's Guy Laroche dress that she wore to accept the Best Female gong for 'Million Dollar Baby' is in the list, alongside Nicole Kidman in that red Balenciaga halter neck dress that she wore in 2007 and that breathtaking Atelier Versace gown that Penelope Cruz wore back in 2007.