Cameron Diaz has been the subject of a fair amount of criticism recently. Her new 'look' hasn't gone down particularly well but Tag Heuer seem to like it. This week the brand announced that Diaz will serve as their new brand ambassador and that's not it. Diaz was the muse of their new Link Lady collection, a campaign which she will also front.

“The Link Lady is modern, sexy and elegant, and I’m equally comfortable wearing it on the red carpet or in my day-to-day life,” she said at an appearance at Basel in Switzerland. Along with fronting the campaign, the actress will also work with the brand on initiatives to help empower women.