For Simon Fuller, it's not enough to have the 'American Idol' and 'So You Think You Can Dance' franchises, is it? Naturally, besides conquering reality TV, you'd need to take over the style world. Fuller, well on his way to becoming the one-man Google of fashion, has just purchased a 51-percent stake in Storm Model Management, which represents everyone from Kate Moss to Lily Cole to Jourdan Dunn. Oh, and did we mention Cindy Crawford and Carla Bruni-Sarkozy, too?
Storm now is linked with Fuller's multi-million pound management firm, 19. Through that business, Fuller also lists designers Roland Mouret and Victoria Beckham among his clients. The Storm deal makes 19 one of the most expansive fashion, music and sport management companies worldwide, according to Grazia.
Sarah Doukas, who founded Storm 22 years ago, seems to be pleased with the deal. She said: "Storm has exceeded my expectations and I am incredibly proud of what we have achieved to date...Working with Simon Fuller and 19 will provide Storm with the opportunity to work competitively, creatively and on an international level."
And Fuller's response: "Storm Models is one of those special companies with a unique sense of style and integrity. With 19 moving more into the world of fashion and style, the opportunity to join forces with Storm and its incredible heritage and dynamic approach to the future, was irresistible. Together we can push the boundaries, blur the lines and redefine what a model agency should be in this fast moving world where fashion is playing an increasingly important role in setting and reflecting culture and tastes."
There couldn't be a better time for the deal, it seems, since several of Storm's models are venturing into TV and movies. Lily Cole has taken to the big screen, while Kate Moss is reportedly jumping to a battle-of-the-bands-type show. So what's next here? We see plenty of opportunities for cross-promotion.