Their designs may appeal to a younger customer compared to other luxury brands but Chloé is by no means a young brand. This year sees the french company mark their 60th anniversary and as you would expect, they have a lot in store to mark the occasion.
On September 28 the brand will take over the art space at Palais de Tokyo in Paris to unveil an exhibition curated by Judith Clark to 'translate the unique spirit of the brand', Chloé's chief executive officer Geoffroy de la Bourdonnaye told WWD. Rather than being a retrospective like Louis Vuitton's recent exhibition in the Louvre, this one will be more of a 'collage of ideas', Claire Waight Keller explained, and will feature pieces created by former creative directors like Karl Lagerfeld, Stella McCartney and Phoebe Philo.
