Today the British Fashion Councilannounced the winners of the BFC NEWGEN MEN scheme sponsored by Topman. The designers, who will receive sponsorship from the system, include: Christopher Shannon, James Long, and JW Anderson on the catwalk, Carolyn Massey, Lou Dalton and Sibling for presentations and Christopher Raeburn, James Small, Katie Eary and Omar Kashoura with installations.
BFC NEWGEN MEN was launched in 2009, developing from 'MAN', the menswear day held at London Fashion Week, and will provide up and coming menswear talent with the official BFC Catwalk Show Space at Somerset House, as well as funding to raise their profile. The initiative will run from the 17th to the 22nd of September, while Carolyn Massey, Christopher Raeburn, James Long, Katie Eary, Lou Dalton and Omar Kashoura will also show in Paris with sponsorship from LONDON showROOMS between the 24th and 27th of June.
Fourteen of Britain's brightest talents in the menswear sector will debut at Paris Menswear Fashion Week later this month, as the LONDON showROOMS initiative will be launching a base in Paris from June 24-27. The exciting scheme is in collaboration with the British Fashion Council, Fashion East and The Centre for Fashion Enterprise, and will provide a place for the chosen designers to sell their collections with the aid of International marketing, media and sales advisers.
"LONDON showROOMS in Paris has been successfully running for four seasons and extending this to some of the best emerging menswear talent in the UK is a very exciting project," explained Caroline Rush, joint CEO of the BFC. "We are confident that this new menswear initiative will give our innovative menswear designers the means to further their global profile and businesses."
The 14 designers to show in Paris will be: Bernstock Speirs, Blaak, BOYOstudio, Carolyn Massey, Christopher Kane Men's, Christopher Raeburn, Miharayasuhiro + husam el odeh eyewear, James Long, Katie Eary, KTZ, Lou Dalton, Omar Kashoura and Tim Soar. The scheme will see the designers set up in Tranoi's Parc Royal in Paris, which will also play host to Jeanette's pop-up store, which will also sell a range of menswear designs.
The British Fashion Council has announced the names of 19 fashion businesses to receive BFC NEWGEN sponsorship, supported by Topshop. The sponsporship to most if not all the designers acts as somewhat of a launchpad, as it enables them to show their designs at the forthcoming London Fashion Week in February 2010. Caroline Rush, joint CEO of the BFC explains: "NEWGEN is an essential element of the BFC's designer development and showcasing programme. This season we have an incredible wave of original, innovative and talented emerging designers who will, without a doubt, support London's reputation as a creative capital."