The collection was everything you would expect from Chloé, feminine, practical and comfortable but that's not actually a bad thing. Like a good loyal pair of jeans, you can easily slip into any of it. What it does show is that Waight Keller is completely at grips with what the brand's DNA and what the Chloé woman wants.
The romantic feel came from pieces like a pair of pink shorts with a a subtly scalloped hemline and a series of white dresses that you will easily be able to rely on season after season; but it wasn't all frills and femininity. Crisp poplin and cotton grosgrain added a sharpness to shirts and blouses, which served as the perfect counterbalance to the girlie pieces.
Their designs may appeal to a younger customer compared to other luxury brands but Chloé is by no means a young brand. This year sees the french company mark their 60th anniversary and as you would expect, they have a lot in store to mark the occasion.
On September 28 the brand will take over the art space at Palais de Tokyo in Paris to unveil an exhibition curated by Judith Clark to 'translate the unique spirit of the brand', Chloé's chief executive officer Geoffroy de la Bourdonnaye told WWD. Rather than being a retrospective like Louis Vuitton's recent exhibition in the Louvre, this one will be more of a 'collage of ideas', Claire Waight Keller explained, and will feature pieces created by former creative directors like KarlLagerfeld, Stella McCartney and Phoebe Philo.
Just as things were starting to go well at Pringle of Scotland, this morning WWD confirmed that Alistair Carr has stepped down from his role as design director. The move is surprising for many reasons. His collections have increasingly shown promise and have gone down relatively well with the critics and also, it's only be a little over a year that he took over the reigns from Claire Waight Keller.
Despite his efforts the brand continued to lose a lot of money after he arrived, resulting in the owners having to inject a whopping $16.5 million to save it. Now the design duties are going completely in-house and instead of showing big runway shows, their collections will be shown in intimate presentations. The brand's CEO Jean Fang told WWD that the decision was 'mutual' and confirmed that Carr won't leave straight away as he still has to finish of the brand's S/S13 menswear collection in London and resort 2013 collection in New York.
Last seasonClaire Waight Keller arrived at Chloé after a fairly long stint at Pringle of Scotland and unfortunately, she failed to get the press and buyers excited. The second collection for the brand was different. Waight Keller tapped into the essence of the brand and really got into her stride.
Anyone that has been a fan of Chloé will be happy with the brand's fall offerings, as all of the foundations were there. As Mickey Boardman said a few years ago, if the French mother is wearing Yves Saint Laurent or Lanvin her daughter is wearing Chloé and it's true. The fresh colour palette and combination of femininity meets masculine tailoring is the perfect uniform for the young woman and that exactly what Waight Keller delivered.
Claire Waight Keller made a swift exist at Pringle of Scotland last month after six years at the brand, and today, the label announced her replacement. Alistair Carr has been appointed as the new design director after working for Marni and Cacharel, and most recently, Chloe and Balenciaga.
On the appointment, the brand's CEO, Jean Fang, said: "We are thrilled to have Alistair on board. His passion for both cutting edge and contemporary luxury design is the perfect alliance for Pringle of Scotland, and we look forward to continuing our success as an international luxury brand with an emphasis on knitwear."
And Carr is just as pleased about the partnership. "I am proud to be joining Pringle and I am excited to explore the rich heritage of this brand," he explained.