Whether you're a fan of their collections or not, there's no disputing that G-Star deliver as far as their campaigns are concerned. Last season was the first time that I really sat up and noticed them after Clémence Poésy nailed it in their S/S12 ads. If you liked that one, you'll be happy to see their A/W12 campaign.
This season the brand opted for Arizona Muse, who was unveiled as their new face yesterday at the Butter tradeshow in Berlin. In the campaign, Muse appears alongside American actor Caleb Landry Jones shot by Anton Corbijn, who is the man behind Poésy's campaign too.
Over the last few seasons Muse has been everywhere. Much like Lara Stone, the continued interest in her has, at times, reached overkill proportions. The fact, then, that she's had a fairly quiet campaign season for A/W12 makes this one feel special.
You can pretty much work out your fashion standing by using Chanel invites as a benchmark. While the ready-to-wear shows may have a huge celebrity presence, couture is different. The guest list is a lot tighter so naturally, invites are like gold dust and only available for a select few.
At the brand's show earlier on today, the celebrity count really was limited to some of their favourites. As you would expect, Diane Kruger was there and on the arm of long-term beau Joshua Jackson along with other favourites like Lou Doillon, Clémence Poésy and Sofia Coppola.
Eddie Redmayne, Rosie Huntington-Whiteley and Mario Testino
As always today's Burberry Prorsum show was a star studded affair. The usuals like Rosie Huntington-Whiteley and Kate Bosworth sat alongside new additions to the front row gang like Wil.i.am and model Jessica Michibata.
Admittedly, I was slightly dubious when I heard that Clémence Poésy had been appointed as the new face of G-Star Raw. While I don't have anything against the actress or the brand, their collaboration didn't feel like the most obvious paring but I'm pleased to say that I was wrong.
Last week the brand released the first two images of the Anton Cobijn-shot S/S12 campaign and the partnership really works. The jeans and blazer combo in one shot and a denim waistcoat in another is something I can imagine the actress wearing and each shot manages to demonstrate strength but in an effortless way.
Yesterday denim brand G-Star RAW celebrated the launch of their new Beverly Hills store with a party, introducing Clémence Poésy as the face of the brand. When asked about why they brought the French actress on board, the team explained that her confidence, control and uncompromising femininity was the perfect reflection of the brand's DNA.
Anyone that's followed the actress over the last few years will know that Poésy's always been a firm favourite in fashion circles. Chanel have taken a particular liking to her over the years and if you cast your mind back to 2008, you'll remember the campaign she starred in for Chloe's first self-titled fragrance.
While I'm sure that the Anton Corbijn-shot ad will look beautiful when revealed in January, the collaboration does seem like quite the unusual partnership.
What do you think?
See images from last night's event in our gallery.
Clémence Poésy choise this feminine white dress and black peep toe heels to attend the world premiere of Harry Potter and The Deathy Hallows part 2. Considering that Poésy is quite the style icon and this is the last installment of the film, we're disappointed by this look.
When you think about Mulberry, the first thing that springs to mind are the accessories, right? But that's all changing. Although the designs aren't anything you haven't seen before, Emma Hill continually creates nice, easy pieces that you'd want in your wardrobe. Given the fact the show's Claridges venue was full of names like Kirsten Dunst, Alexa Chung and Clémence Poésy, it looks like they agree.
Moreso this season than last, Hill's penchant for all things English was clear. The Mulberry girl is "very English," she told Style.com. "She's got a dilapidated, stately home. She's got her long party dress on and she throws on a duffel coat." The classic coat was often teamed with floral-printed maxi dresses coming with tan ankle boots. Knee-length dresses came with leaf prints that also featured on pussy-bow blouses.