Donatella Versace doesn't do anything by halves so it was no suprise that the launch of the Versace x H&M collection in New York last night was a swanky affair.
Pier 57 in Manhattan's Meatpacking District was taken over and transformed into a huge runway space to show off the limited edition collection to guests including Blake Lively, Uma Thurman, Oprah Winfrey, Sophia Coppola, Alexander Wang and Jessica Alba. As reported, Prince and Nicki Minaj both hit the stage to perform at the after-party after sitting front row at the show.
“It was the perfect evening, so glamorous and special," Versace said today. "I loved celebrating the launch of Versace for H&M here in New York, an iconic city in which to showcase this iconic collection. Now I cannot wait for it to finally reach stores and be available to the world." When interviewed last night, H&M's creative director, Margareta van der Bosch, couldn't be any more complimentary about the retailer's partnership with the brand. “Donatella Versace has taken us at H&M on an incredible journey since she began designing the collection for us earlier this year, and last night’s fashion event was the perfect culmination," she explained. "She has given us the essence of the Versace brand, and last night that came to life with a magical catwalk show that we’ll never forget.”
