It's now less than a week until you can pick up your next favourite pair of sneakers. For the first time, Converse and Givenchy have teamed up to launch a new unisex shoe range. Following the leopard-print motif from Givenchy's Spring '11 menswear collection, the shoes bear designer Riccardo Tisci's signature touches, like studs and crosses.
There's a small catch: These designs will be available only in Japan when they go on sale April 27. However, we're betting that fashionable shoe fiends all over will find their ways to get a pair...
Good news for fans of Paloma Faith, Graham Coxon and Bill Ryder-Jones. Converse devotees now can star in an interactive music video, "Desire", with the British artists - without ever leaving the comforts of home. As part of Converse's campaign for diversity in the UK music scene, and global music in general, the track and video are both available for free download at the Converse website.
Geoff Cottrill, chief marketing office of Converse, explains: "Using Facebook Connect, the viewer will be able to star alongside the artists, as well as inviting their friends to join, making this a truly personalised experience." And what will viewers have in store for their video debuts? A modern-day film noir, complete with both film an animation. Get to clicking - and get ready to shape the video in your own style.
Converse, has risen even higher in the cool stakes as a result of a forthcoming collaboration with Rei Kawakubo, also known as the genius behind the super brand that is Comme de Garcons.
Fresh on the heels of the designer's 'Black' collection which launched in Dover Street Market last month, the Converse collection, named 'Play for Converse', will consist of two styles of high tops and two low-cut designs. The pieces will be available in white on black and vice versa and will see each pair sporting the 'Play' heart logo. Retailing at £60 each, the collection will hit the shops later this month and will be available in stores in London, Hong Kong, Seoul, Paris and New York.
If you're part of an iconic fashion house celebrating its first 50 years, then where do you turn for a special project? Naturally, to an iconic but decidedly more urban company like Converse. Missoni and the trainer giant are collaborating on a line of shoes called the Premium Chuck Hi Missoni for spring/summer 2010.
The trainers, which will feature Missoni's trademark zigzag pattern, were first spotted on label leader Tai Missoni at the brand's Milan menswear week show on Saturday. Will you buy a pair?