Aside from being a great actress, Ashley Greene never disappoints in the sartorial stakes and brands are paying attention. After securing her first big cosmetics contract for Mark, the actress is now branching out into fashion as she has been confirmed as the face of the DKNY and DKNY jeans S/S12 campaign.
"I've always loved Donna Karan's creations," Greene said in a release. "To be part of the brand's message is incredibly exciting because it feels like such an organic fit. It's easy to talk about how these clothes work fr my lifestyle, whether I'm in New York, L.A. or travelling for work." And bosses at the brand could be happier with the partnership with the 'Twilight' star. "Ashley embodies everything DKNY - her energy, her spirit, her eclectic personal style," Patti Cohen, vice president at Donna Karan, said. "She is at the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives."
At her show yesterday, Diane Von Furstenberg touched on the sense of freshness and a new start in the wake of the 9/11 anniversary and the same feeling was evident in the DKNY show. Nobody quite champions New York, quite like Donna Karan. After all, it's all in the name so that spirit of optimism and patriotism (sorry for all the isms) really came through in her S/S12 collection.
Red and blue featured heavily throughout on everything from big floral prints which covered summer dresses and matching accessories as well as on striped tops and drawstring shorts and asymmetric hemmed floaty dresses. As always Karan managed to balance style and comfort by presenting practical pieces like oversized sporty anoraks alongside simple breezy dresses in short and long styles that will have you covered no matter what the occasion.
It's true when the say that DKNY is the polar opposite from Donna Karan's mainline. Where the contemporary sister brand showed fun, playful colours and prints yesterday, the designer stuck to a muted colour palette of varying degrees of sandy tones today. Models looked like goddesses dipped in pure gold with flawless skin and bronzed eyes courtesy of Charlotte Tilbury. “This is very, very clear vision that is all about one palette, which is a big statement for a designer to make,” Linda Fargo, the fashion director of Bergdorf Goodman, told the New York Times. “A lot of designers don’t have that sense of security in themselves to do this. Donna is a Zen master right now.”
The first look - featuring an intentionally crumpled jacket styled with a slinky dress with a high slit - set the tone for the rest of the collection introducing an interesting experimentation with contrasting textures. One minute models came down the runway in flesh tones on barely there floor length whimsical embellished dresses and the next, Karan showed jackets and coats in heavier fabrics with a crumpled undone feel to great effect. The theme of 'raw romance' was clear in the elegant movement on bias cut gowns and the beautifully draped floor length creations, which were ultimately the collection's strong point.
While most designers have shown minimalist collections on neutral palettes Donna Karan got playful for Spring/Summer 11 at DKNY. To start with, the walls were covered with bright slogans like 'Big Apple Of My Eye', 'All Hail The Cab' and 'I'm Walking Working Here' and the colour palette was just as playful. Dresses came with multi-tiered ruffles and were covered in floral prints that also featured on asymmetric swimsuits in bright blue. Orange cardigans came tucked into orange multi-tiered skirts which often came belted with a big black bow.
Karan also played with scarves. One - which the designer has now named DKNY Heritage scarf - was worn with cropped black trousers and a khaki trench coat but was also translated onto dresses in bright orange with brown stripes. The collection will undoubtedly be a commercial success but failed to excite me or bring the brand forward from last season.
Images via Vogue.com, Elle.com, TeenVogue.com, Altamiranyc
Anna Wintour and her Fashion's Night Out team are planning on outdoing themselves this September - by hosting the largest public fashion show in the history of New York, in a pledge to educate the masses on the trends of AW10. The runway show is set to host 1,500 random ticket-holding guests, and will star over 200 models showcasing pieces from different designers, (hand picked by editors at Vogue, of course).
CBS are expected to hold a one-hour documentary special for the event, which will take place on the 7th of September at NYFW's new home, the Lincoln Centre. The event will even have it's own clothing line - granted this will be tees and hoodies - however if they're good enough for Miss Wintour to wear, then the memorabilia will surely be worth the money. SPEC Entertainment, who have held events for Tom Ford, Vera Wang, DKNY and Stella McCartney to name a few will be producing the night alongside the Vogue team, and a portion of proceeds from ticket sales is set to go to the New York City AIDS Fund. So - a fashionable night out created by Anna Wintour herself, educational in trends and all in aid of charity? Let's hope for a golden ticket...