Marks & Spencer have decided to cancel their star studded TV adverts. The move was initiated by the company's new chief executive Marc Bolland, who replaced Stuart Rose, who decided to give them the axe after re-evaluating the company's business strategy.
We can't understand why they would drop the campaigns. Sales have dramatically increased at the high street retailer since the campaigns began back in 2004 and they have been largely responsible to a younger more fashion focused customer shopping in the store. After all, M&S was seen as a store for middle aged and elderly woman looking for functional clothes and quality underwear but bringing on the likes of Ana Beatriz Barros, Danni Minogue and VV Brown helped jazz that image up.
If you're a fan of Sarah Jessica Parker, Nicole Richieor Sienna Miller's style, then you're in luck. All three women have joined forces with the Alder Hey Imagine Appeal charity to help raise money for their cause by donating some of their favourite pieces for auction. Other stars taking part include Paloma Faith, who is giving one of her statement headpieces; Madonna, who has donated a pair of D&G sunglasses from the recent campaign; and stars like Danni Minogue, British Vogue Editor Alexandra Schulman and Nicola Roberts.
The live auction closes today, so make sure to place your bid here. If you want to double your chances of bagging something, then enter the charity's raffle today. Prizes include pieces from MY-WARDROBE.COM, Chanel cosmetics and Halston Heritage.
Even though it's still grey outside, we're already starting to perk up, as the first of the spring looks start to filter into the shops - and equally as ad campaigns start to hit the billboards. M&S is the latest brand (albeit high-street) to unveil the faces of it's spring campaign.
Alongside the usual suspects - Myleen, Twiggy et al - the retail giant has now added Danni Minogue,VV Brown (we know!) and Ana Beatriz Barros into the mix of cool, cute and quirky ladies. With plans to unveil the television and printed ad campaigns by March this year, we're definitely looking forward to the girls' debut.