If you loved Daphne Groeneveld's Dior Addict campaign, you'll be pleased to know that the brand has just released a short video shot by Jonas Ackerlund to promote the fragrance. The short video starts off on the beach while the model dances away to 'I Love You, Ono' before she makes her way into a town and dances on a bar in a cafe.
Video campaigns to support print ads is something that more and more brands are doing. As you'll remember, Yves Saint Laurent released that video featuring Eniko Mihalik a while back to support their pre-season collection and it worked and helped contextualise the collection. In the past few months Elie Saab have followed suit and in February Longchamp booked Coco Rocha to show off her best dance moves in a video to promote their bag collection.
Carine Roitfeld's stint working with V is the partnership that keeps on giving. For the magazine's latest cover shot by Terry Richardson, the former Vogue Paris editor styled Candice Swanaepoel and Joan Smalls; Daphne Groeneveld and Saskia de Brauw; Sui He and Hanaa Ben Abdesslem, and Bambi Northwood-Blyth and Lindsey Wixson. The multi-covers, set to his newsstands on November 8, marks the first time in two years that the magazine has opted for models rather than celebrities.
“It’s a big moment of change in fashion. In some cases, you feel like it’s the end of an era. I have been feeling this with cover subjects, and especially models,” Roitfeld told WWD. “These eight girls are unique, not one is like the other. Candice is the only blonde and blue-eyed of this new generation of supermodels. Joan is black, Sui He is Asian, Hanna is North African. It’s their diversity that makes each of them, to me, truly modern. They bring a new energy to fashion.”
For some reason excitement for the Versace-H&M partnership was slow but with only a month to go, anticipation is starting to build up especially since these images from the campaign were revealed.
The line-up isn't surprising. Versace favourites Abbey Lee Kershaw, Sasha Pivovarova, Lindsey Wixson and Daphne Groeneveld all appear with bright blonde hair styled by Joe McKenna and shot by Mert & Marcus.
After Kate Moss' big appearance at the fall 2011 Louis Vuitton show back in March, we were all expecting that the star would appear in the brand's ad campaign. For the fall 2010 campaign Marc Jacobs chose supermodels like Christy Turlington, Natalia Vodianova and Karen Elson but this season he opted for fresh faces.
Of the six models chosen - including Daphne Groeneveld and Anais Pouliot - the eldest was Gertrud Hegelund aged 20. So does this suggest a movement away from the credit crunch? Over the last few years brands have taken a conscious step to cast the 'supers' and big money models like Gisele in order to appeal to 'mature' women who were amongst the few who still had a disposable income during the downturn. With that in mind, does the reversion back to fresh faces signal that all is well in the luxury world?
Riccardo Tisci isn't afraid to do something different when it comes to his ad campaigns at Givenchy. Last season his campaign for the house hit the headline when he cast his former assistant, tansgender model, Lea T to feature in the campaign. This season Tisci made another statement booking albino model, Stephen Thompson, to appear in this black and white campaign shot by Mert Alas and Marcus Piggot.
The model features alongside the usual faces - Iris Stubegger, Daphne Groeneveld and Mariacarla Boscono all make appearaces. According to WWD the spring/summer campaign will have its debut in the January issue of L'Uomo Vogue and French Vogue.
As we announced, Tom Ford has guest-edited the holiday issue of French Vogue, and now we have the first look at his turn as the issue's cover star. Ford shares the cover with 15-year-old Daphne Groeneveld, a model we must say has a hint of Lara Stone about her. According to Carine Roitfeld, Ford took his job as guest editor "very seriously" and worked for several days - during Paris Fashion Week, no less - in the mag's offices.
What to expect from Ford-edited content? One of his features of choice covers older women who said no to plastic surgery. According to Roitfeld, "He very much likes beautiful wrinkles."
