Image courtesy of The Cut
"This scent is meant to be a call to action", Kimora Lee Simmons says when talking to WWD about her latest fragrance, Dare Me. "I am challenging everyone to be bold, inspired and intelligent". When Kimora says everyone, she means it, too. Her latest perfume is more accessible than her previous ventures - with a travel size bottle at just $12, and a full ounce at $28.
We can't help but notice, however, that despite Simmons saying the "message with this fragrance is empowerment and self-reliance", the difference between the advertisement for the new scent and the real Kimora shows either a great deal of retouching or an impressively quick weight loss. The scent is available from Walgreens, Target and Kohl's stores - and if it makes that kind of a transformation, maybe it is worth the measly $12 investment?