As a relatively new brand, you may not have heard about Maiyet but you definitely will now, as the label has just released this image of Daria Werbowy fronting their latest campaign where she sports some of the key oversized outerwear that we all fell in love with back in February.
But that's not the only reason to take an interest in the brand. The brand's founders Paul van Zyl and Daniel Lubetzky established the brand as a means of using business to promote peace in emerging countries. Like Ali Hewson's EDUN, Maiyet is a socially conscious label and as such, a large portion of their designs are sourced and made in communities in Kenya, India, Indonesia and Cambodia with the aim of helping to stabilise those communities involved.
At the moment the fall collection is available exclusively at Barneys but if you like what you see you'll soon be able to pick pieces up online too.
By last week we'd all seen just about all of the major September issue covers but Vogue Paris was notably missing. That all changed today, though, as the glossy finally revealed their all-important issue and it's an interesting one.
As always, the cover was all about models with Vogue Paris favourites Kate Moss, Lara Stone and Daria Werbowy bagging their own separate covers. All three models appear sporting the same hair and make-up and black Dolce & Gabbana dress in line with the issue's black theme and that's where the similarities end. The issue also sees the magazine undergo a major revamp. 'The magazine features a calendar, airier design, with remodeled typography and the use of a craft-paper-like brown background - both of which hark back to its look in the Sixties and Seventies,' WWD reports.
Emmanuelle Alt has been under a lot of criticism since taking the reigns at the magazine and the September issue seems like a conscious step on her part to finalise the changes she's been making to put her stamp on things.
Daria Werbowy is a Vogue Paris favourite so with that said, it comes at no surprise that the magazine has dedicated the whole of the February issue to her. The model, who also had the magazine's August 2009 issue dedicated to her, was shot by Inez & Vinoodh in a Prada swimsuit.
The decision to use Werbowy for the issue makes sense, as Emmanuelle Alt stressed that she intends to continue working with the model after taking the reigns at the magazine. When asked about what models we can expect to see in the magazine under her editorship she confirmed that Werbowy "is the girl I work with the most. She has a natural, strong beauty. You can put her in a white tee and she will make it look fantastic."
Since becoming editor at Vogue Paris, Emmanuelle Alt has slowly began to take the covers in a new direction. Rather than sticking with the magazine's former favourites like Lara Stone and Daria Werbwoy, Alt chose Arizona Muse to front their November issue cover.
Although the model has appeared on Vogue Italia, Australia and Korea, this is her first Vogue Paris cover and the first time we've seen a smiling model on the front of it for a while.
Regular readers will know how excited we've been to see who Carine Roitfeld would choose to front the cover of her last issue at French Vogue. Many, us included, expected that she'd go with one of the magazine's favourites like Daria Werbowy or Natasha Poly but last week she announced that new face Saskia de Brauw has bagged the cover.
You'll be forgiven for wondering who the Dutch model is. She was virtually new in the business was until she was introduced to Roitfeld backstage at the Givenchy show last season. "It is a fantastic honor that Carine Roitfeld decided to use me for the cover, and even more so as it is her final issue," she told The Cut. When asked about the cover's theme, she wasn't letting anything go besides saying that it will be "inspired by a movie, but which movie it is will have to be a surprise."
Since Emmanuelle Alt was appointed editor of Vogue Paris, we've all been wondering what direction that magazine will taker under her direction. During the couture shows, she told Hilary Alexander that the magazine will be "the same but different", while back in January, Fabien Baron (Vogue Paris' creative director until just two years ago) predicted that the publication will become more commercial and accessible than under Carine Roitfeld's reign.
The editor recently revealed more on her plans to Vogue's Mark Holgate. “I want to keep the quality, the photographers we work with — David [Sims], Mert and Marcus, Mario [Testino], and Bruce Weber," she explained. "I don’t think there should be radical changes. The magazine should still be chic and sophisticated. It’s a bit like buying an apartment: Before you move in, you have all these plans of what you are going to do, but then you get there, and you realize it is better to spend time living in it, and transforming it over time. I’d like there to be more beauty trends; there was so much of that in Vogue back in the eighties. More French girls, more French lifestyle. And I am going to keep shooting for the magazine — hopefully a story every issue."
Considering Stone's close relationship with Roitfeld (this is her sixth cover for the magazine) we expected the her to appear on the cover of the editor's last issue but since she cover the February issue, it's now unlikely. The only other suitable candidate for the big March issue is Daria Werbowy so fingers crossed.
Anja Rubik has a lot to celebrate. This week Next revealed that she got engaged to her model boyfriend Sasha Knezevic on Christmas in Vienna after a trip to the opera. The pair haven't set a date but are aiming for a May/June wedding.
In more news, Rubik flew to Australia this week to shoot for Australian Vogue who are dedicating a whole issue to her - French Vogue did the same thing for Lara Stone and Daria Werbowy. "I'm shooting for [Australian] Vogue on the 3rd, 4th, 5th, 6th and 7th," she told Modelina. "They're taking me to a place in the middle of the desert. We're going to do a shoot there, which I'm really excited about because I get to see a bit of Australia. There are two shoots," she explained. "The other one is actually a good friend of mine". Anjya will appear on the cover and have a full feature in the magazine on the evolution of her style.
Daria Werbowy is the perfect Victoria's Secret candidate, so it's no surprise that the brand wanted to get their hands on her. According to The Imagist, they were in a bidding war with Lancome back in 2005 before Werbowy decided to sign with the cosmetics giant.
"It was down to the wire till the last moment," reported the Imagist. "Two power clients bidding at the same time for the exclusive services of [Werbowy]. And then the negotiations swung the way of Lancome, and the rest is contract history."
