David Beckham's statues have officially landed in all of their Tintin glory and today, his second bodywear campaign for H&M has officially launched. While the campaign doesn't steer too far from the last one, the latest ads are apparently all about focusing on the form and fit of the classic style.
'I am so excited about this new campaign for David Beckham Bodywear at H&M,' he said in a statement. 'I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it.'
You'll be pleased to know that David Beckham's Bodywearbrand for H&M isn't going anywhere anytime soon, so yes, that means that the second round of ads starring the sportsman appearing scantily clad are coming.
The new season campaign will launch on Thursday and to celebrate, H&M have decided to go one step further from the camapign projection that they did on the white cliffs in Dover earlier on this month. Instead, Los Angeles, New York and San Francisco will have 10-foot silver statues of Beckham scattered around the respective cities.
British ELLE chose to celebrate the Olympics coming to London this year by bagging David Beckham to front their first ever male-only cover for their June issue and US Vogue went that extra step. As the above images shows, Anna Wintour marked the occassion by securing American Olympic hopefuls Hope Solo, Ryan Lochte and Serena Williams for the magazine's June issue.
So far the cover, which was released yesterday, has been received really well and rightly so. This year the magazine has taken huge steps in the right direction when it comes to their cover stars. Their former penchant for the usual predictable faces like Reese Witherspoon and co. has given way to interesting characters like Adele and shapely women like Jennifer Lopez who covered their annual 'Shape' issue for May. The June cover, which shows off the athletes bodies in all their glory, is a welcomed addition to this year's line-up. Saying that, though, the swimming costumes could have been a little better, no?
In celebration of the Olympic Games taking place in London, ELLE UKannounced that David Beckham would appear on their July issue as their first male solo cover. Not to be left in the shade, British Vogue have also booked a national treasure in the form of Kate Moss.
The model appears on their June issue wearing a studded Versace dress shot by Mert & Marcus in what is her 32nd cover for the publication. Moss has proved a good choice for Vogue and definitely shifts issues the issue is the latest in a series of great covers from the magazine.
ELLE UK have been experimental when it comes to their cover stars recently. This month they gave us small clues over Twitter before announcing that David Beckham will be the first male solo cover star on the women's title. Before that, they used Twitter again to reveal that Kristen Stewart would be on their June cover.
Some criticised the move for removing the excitement and suspense about who the various cover stars would be but I don't think it detracts away from the issues at all. Far from taking something away, the news actually got me excited about what they would do with both stars and Kirsten's cover finally dropped. For the June issue cover, which hits newsstands on May 2nd, she appears wearing a white Jil Sander look on what is her second cover for the magazine. The actress definitely looks fresh and pretty but whether this is a cover that will stay in mind is another thing.
As handsome and stylish men go it doesn't get much better than David Beckham. When he's not appearing on major billboards and causing controversy over looking 'too sexy', his off-duty style continues to inspire a generation of men who continue to follow every hair change or style shake-up as if it's gospel. With that in mind, ELLE UK made our day this morning as they confirmed that he will front their July issue.
If you follow the magazine on Twitter you'll know that they have been teasing us as about which male will front their first ever solo male cover, with followers voting for their ideal person. Aside from breaking new ground, the cover is special for another reason as it celebrates the 2012 Olympic games coming to London.
What springs into your mind when you saw the images of David Beckham's underwear line for H&M? If it was anything like just the thoughts going through just about every other woman (and some men's) minds, it is these exact thoughts, which have been the subject of much debate. Earlier on this week the campaign was the subject of an investigation after claims alleged that his poses and facial expressions were too sexual and therefore 'unsuitable for children to see' on billboards and on TV.
The Advertising Standards Agency have taken a firm stance against fashion campaigns - cast your mind back to Hailee Steinfeld's Miu Miu campaign or Dakota Fanning's Marc Jacobs' fragrance ad - but suprisingly, common sense seemed to prevail with this one. In a statement Watchdog said that they have no intention of taking further action against the high street retailer and confirmed that they have dismissed the claims - and we agree. I can't see what the fuss is about, especially since the ads for brands like Calvin Klein, which have been far more suggestive, have not been banned.
The promotion of David Beckham's Bodywear collection for H&M is officially in full swing. We have seen his impressive campaign images and this morning a video of his commercial hit the web. Set to The Animals 'Don't Let Me Be Misunderstood, the black and white commercial sees Beckham pose in the white briefs that feature in the campaign shots.
Last week the high street retailer confirmed that the commercial will run during the Super Bowl. "We're thrilled David is starring in our Super Bowl spot, which kicks-off the North American launch of the global David Beckham Bodywear collection," Steve Lubomski, Director of Marketing for H&M North America, said when the news was announced. "We'll reach a significant number of our consumer base during the Super Bowl, and we'll continue the momentum with a 360 degree marketing campaign that includes social media, national advertising, PR and consumer engagement."
As a sports fan, naturally, Beckham is excited about the commerical's launch during this year's event. "I'm excited about my bodywear ad featuring in this year's Super Bowl," he said. "My design team and I spent 18 months developing the collection. It's been a fantastic collaborative experience and I'm very happy with the end result. Like every fan, I'm looking forward to Super Bowl Sunday.
Back in July we confirmed that David Beckham had signed a deal with H&M to see the launch of a range of bodywear and finally, the campaign for the line is out. Although the briefs won't guarantee that your significant other will look like this, at £9.99 you can't go wrong. The collection will hit stores on February 2nd in 1800 H&M stores in 40 countries worldwide.
Last week we brought youRihanna's Armani Jeans campaign and now the brand have released the full series of images for the singer's Emporio Armani Underwear campaign. Like the jeans ad, Rihanna was shot by Steven Klein with the same moody film noir vibe, and like the all of the men in the world right now, we've in love with her partnership with the brand. Although the shots are sexy, it's nice to see that they didn't go as risque and obvious as they could have. Whether or not the images match the bar set by Victoria and David Beckham though, I'm not too sure.