David Beckham's statues have officially landed in all of their Tintin glory and today, his second bodywear campaign for H&M has officially launched. While the campaign doesn't steer too far from the last one, the latest ads are apparently all about focusing on the form and fit of the classic style.
'I am so excited about this new campaign for David Beckham Bodywear at H&M,' he said in a statement. 'I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it.'
What springs into your mind when you saw the images of David Beckham's underwear line for H&M? If it was anything like just the thoughts going through just about every other woman (and some men's) minds, it is these exact thoughts, which have been the subject of much debate. Earlier on this week the campaign was the subject of an investigation after claims alleged that his poses and facial expressions were too sexual and therefore 'unsuitable for children to see' on billboards and on TV.
The Advertising Standards Agency have taken a firm stance against fashion campaigns - cast your mind back to Hailee Steinfeld's Miu Miu campaign or Dakota Fanning's Marc Jacobs' fragrance ad - but suprisingly, common sense seemed to prevail with this one. In a statement Watchdog said that they have no intention of taking further action against the high street retailer and confirmed that they have dismissed the claims - and we agree. I can't see what the fuss is about, especially since the ads for brands like Calvin Klein, which have been far more suggestive, have not been banned.