Welcome to the sixth and final leg of our six part Behind The Scenes at Fashion Week feature. Over the last six weeks we've spoken to two of London's leading fashion PRs, Nell Trotter and George MacPherson; Anthony Gordon, Director of Scouting and Communication at Premier; Sarah Wilkinson, Head of Design at ASOS and famed DJ, Sam Young. Before Fashion Week, The Fash Pack had the pleasure of talking to one of nicest women in the business, VOGUE.com editor Dolly Jones.
In the interview, Jones reveals which designers she's keeping her eyes on this season and what makes London Fashion Week so special.
The Fashion Pack: How does your job change during the fashion week season?
Dolly Jones: I’m hardly in the office during the shows – I watch as many as I can fit into the day and report on them straight away so that the catwalk reports are live on the site within an hour of the show finishing. During Milan and Paris, I’m out there doing the same thing – but on my Blackberry in touch with the team constantly. It’s exhausting but an amazing, whirlwind change from the rest of the year when I’m much more office-based.
Behind all of the glitz and glamour of fashion week, the celebrities and all of the parties lie the people that really make this event happen. These are some of the most important figures in the fashion industry that help define this event.
Over the next 6 weeks join The Fash Pack as we interview leading figures such as a Vogue editor-in-chief, the Director of booking at a big modeling agency, fashion's favourite DJ and two of London's most acclaimed PRs.
Graeme Black Pre-Show, London Fashion Week Autumn/Winter 2009
Graeme Black took top honours as Scottish Designer of the Year at last night's Scottish Fashion Awards, organised in association with Vogue.com. "Despite the incredible talent of his competition, it was a pleasure to see Graeme win," says Dolly Jones, Vogue.com editor and SFA judge. "His is a classic style infused with modern details, often inspired by his Scottish heritage, so it seems fitting that he should take this year's prize."
Other winners at the ceremony, held at Stirling Castle, included Hall of Fame inductee Pam Hogg, Scottish Retailer or the Year Michelle Mone (of Ultimo) and Scottish Textile Brand of the Year Harris Tweed Hebrides. Gillian Cook earned the Model of the Year prize, and Communcator of the Year was Nick Ede.