Last year Rihanna was named as the new face of Emporio Armani Jeans and Underwear and appeared in both campaigns and now she has teamed up with the brand again but this time on an advert.
While their last partnership saw her sport a hard look with that blonde short wig, this time she appears a lot softer. Despite the ad being for the brand's jeans line, she spend the majority of the clip sporting a silk camisole and underwear and her hair is a throwback to her 'Pon de Replay' days. This isn't my favourite thing that Rihanna's done but the advert will no doubt go down well with her male followers.
Last week we brought youRihanna's Armani Jeans campaign and now the brand have released the full series of images for the singer's Emporio Armani Underwear campaign. Like the jeans ad, Rihanna was shot by Steven Klein with the same moody film noir vibe, and like the all of the men in the world right now, we've in love with her partnership with the brand. Although the shots are sexy, it's nice to see that they didn't go as risque and obvious as they could have. Whether or not the images match the bar set by Victoria and David Beckham though, I'm not too sure.
It's safe to say that Giorgio Armani is still happy with choosing Megan Fox to replaceVictoria Beckham as the face of the Emporio Armani underwear and Armani Jeans. Want proof? Yesterday the brand announced that she will also front their cosmetics line.
The former 'Transformers' actress spoke to WWD about the news saying: “Mr. Armani is an iconic visionary for all things fashion,” Fox said. “I’m honored to be associated with him and part of this campaign.”
A spokesperson revealed that Fox was the perfect choice for the campaign because “she embodies the spirit of the women of today: free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength.”
The campaign, which was shot by Craig McDean, will be released in October.
