If there's one brand whose campaigns we all look forward to see, it's Prada. Aside from the clothes, all eyes are on the models because as you know, landing a Prada campaign is the making of a new models career.
This season the line-up was a lot greater than we saw last year with Steven Meisel shooting casting six models - Megan Collison, Elise Crombez, Kati Nescher, Katryn Kruger, Natasha Poly and Ymre Stiekema - to appear in an American gas station set-up. “[T]he gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfillment, a stage set where fashion, fantasy and the promise of new discoveries collide,” the press release explains.
Gruner on left, Kampman on right. Image via The Cut
It's officially that time of year where all of our attention turns to which model will appear in each brand's S/S12 campaign. We already know that Freja Beha Erichsen has been replaced at Chanel by Joan Smalls and Saskia de Brauw; Arizona Muse will front the Fendi campaign and will also front Chloé ad along with Freja and this week more confirmations have been released.
This week Bryan Boy released the first image of Prada's S/S12 campaign starring Belgian model Elise Crombez shot by Steven Meisel and Balenciaga confirmined that unknown Dutch model Laura Kampmanwill join their current face, Juliane Gruner, this season.
Take a look at all of the S/S12 campaigns that have already dropped in our gallery. Which is your favourite?