Since Vogue Italia launched their All Black issue, they have vowed to push the mould and champion a diverse view of beauty and that's exactly what they've done. Black models continue to be used in the magazine and for their June issue they championed plus size women. In an interview with The Cut, Franca Sozzani expressed her concerns about the use of plus size models simply for the shock -actor and doubted whether the industry will fully embrace them but it looks like Vogue Australia might be doing just that.

In the magazine's big September issue, Australian model Robyn Lawley (who appeared on the Vogue Italia cover) appears in a 10-page fashion editorial alongside a double page story about her, marking the first time in the magazine's 52 year history that a plus size model has appeared in a fashion editorial.

The big question is, what does this mean? Is this a sign that magazines are diversifying the pool of models that they use in editorials or is this, as Sozzani feared, another gimmick to make the headlines and rack up the circulation numbers. After all, they did choose to run this record breaking editorial in their big September issue. On the other hand, 2011 has been a big year for Lawley so far having appeared on Vogue Italia, bagged a cover of ELLE France and now Vogue Australia so maybe this shows that things are changing and the current acceptance of curvier models perhaps goes beyond following a trend.

What do you think?

See the full editorial after the jump

French ELLE managed to bag supermodel Eva Herzigova, Sophie Marceau and Monica Bellucci to cover their April issue. But this isn't just any other cover. None of the covers are retouched and the none of the women wear a drop of make-up.

I'm still trying to work out why they all still look so amazing. Hopefully this will make the industry think about the amount of retouching they use, particularly after the awful photoshop used on Halle Berry's Harper's Bazaar cover.