Image via WWD
Last week Clarins announced that they've decided to jump on the digital wave by launching their own beauty blog and now L’Oréal Paris are doing the same. Instead of going down the blog route, though, today they confirmed that will soon launch a series of YouTube videos called 'Hairspray Confessions'.
According to WWD, the idea behind the videos is to celebrate the brand's signature Elnett Satin Hairspray and so far they've tapped everyone from Coco Rocha to Iris Apfel to appear in some behind-the-scenes confessionals. At the moment the format of the videos is still unclear but what we do know is that the project is part of a five-part series and will be hosted by Derek Blasberg and will start rolling out next month.