When it comes to a celebrity packed front row, Burberry's attendance for their SS10 show last September blew everyone away. Collectively, Freida Pinto, Alexa Chung, Mary Kate Olsen, Daisy Lowe, Liv Tyler, Emma Watson, Gwyneth Paltrow, Mario Testino and Victoria Beckham watched Christopher Bailey's newest collection eagerly from the best seats in town. Whilst for Burberry it might be a doddle to have the most relevant celebrities dying to be seated front of house, it has been revealed that labels such as Miss Sixty and Rock & Republic have to try - or should we say pay - a little more.

It seems that the more A, B and even C list celebrities they have sat on the front row, the better, however these fashionistas don't come cheap. To have Rihanna, our favourite Gossip Girls Blake Lively and Leighton Meester come in at an also hefty $40-50,000, and expect each Olsen twin to set you back an astonishing $80,000. Now it makes perfect sense as to why both Carolina Herrera and Marc Jacobs have both virtually banned celebrities from their front rows - and we applaud you! One should never have to be bribed to attend a fashion show... attend your show, you'll need to hand over a whopping $100,000 or more.

Linda Farrow and Alexander Wang join forces: [Grazia]

'Kell on Earth', the reviews are in: [The Cut]

Henry Holland For Levis is out [Refinery 29]

Fashion editors, disgruntled over bloggers on the front tow [The Cut]

Emma Watson's People Tree collection available now [Vogue]

Marchesa's Georgina Chapman is doing make-up [Beauty Counter]

Emma Watson's People Tree images are out [Times]

Bloomingdale's will open outlets [WWD]

How bad are things for Yohji Yamamoto? [Racked]

Bernard Arnault and Francois Pinault come together for charity [WWD]

Erin Wasson still likes to be dirty [The Cut]

Ksubi facing big financial trouble [Daily Telegraph]

Barack Obama's clothing ad to be removed [Stylewatch]

Emma Watson's brother, Alex Watson, could walk the Burberry runway [Fashionista]

Badgley Mischka's parent company suing Merrill Lynch [WWD]

Images courtesy of Vogue

Put Emma Watson, George Craig, Mario Testino and Christopher Bailey into a studio and you know that something magical is going to happen. While we're loving the final shots from Emma Watson's second shoot for Burberry, take a look at some sneaky behind the scene photos on the set of the studio's sleek Burberry SS10 campaign.

See more images after the jump

Models: Emma Watson, Alex Watson, Max Hurd, George Craig and Matt Gilmour

Brand: Burberry

Season: Spring/Summer 2010

Photographer: Mario Testino

See more images after the jump

We could barely believe the decade was almost over until we heard about Vogue's "Best Dressed Women Of The Decade 2000-2009" list. Scanning the red carpets, runways and general moments from the past 10 years, Vogue has managed to compile a list of celebrities in the running for the title. Readers have been given the power to decide who will win and will choose from 10 looks from each year since 2000. On the 25th January, the final results will be revealed.

We were not at all surprised to see the likes of Kate Moss, Sarah Jessica Parker, Nicole Kidman, Chloe Sevigny, Jennifer Aniston, Kate Bosworth, Emma Watson, Gwyneth Paltrow or even Michelle Obama on the list. We were however a little taken aback to learn that Jennifer Lopez (in that 'tropical-inspired' diaphanous Versace dress), Madonna and Tilda Swinton had also made it onto the list, whilst the likes of Rachel Bilson, Emma Roberts, Leighton Meester and Kate Hudson were missing, but c'est la vie. The fact that we, the readers, will still be able to decide who we think should top the list, is a (large) step in the right direction. Of course we'll be voting for Kate Moss (naturally), but you can check out Vogue.com to decide for yourself.

Golden girl of the moment, Emma Watson appears to have found herself on a date with two men, at the same time last Saturday. According to a Page Six source, the 19 year old English rose, who is currently a freshman at Brown university was seen out at the New York Rangers hockey match, with both Stefano Pilati of Yves Saint Laurent and Rafael Cebrian, the Spanish musician.

The source suggested that Watson looked as if she was on a date with Cebrian, so the big question is what Pilati was doing there? Given Watson's allegiance with Burberry, an obvious rival of YSLs we certainly hope it was more of a social, not work outing. Maybe we'll never know, or maybe this was a preview of the trio at work together. If it is the latter, we just hope Watson won't be in breach of her contract. If all else fails, she could always just cast a spell on Christopher Bailey and get herself out of any such predicaments. Right?

Victoria Beckham has been one busy lady in recent months. Following the success of her clothing line and rumours of her turning her hand to model scouting (with Simon Fuller), we now hear that the designer is set to star Gossip Girl's Blake Lively as the face of her new Spring 2010 collection. We were surprised at this choice, given that it's the show's Leighton Meester who has been donning Beckham's designs in this season of Gossip Girl, in her role as Queen B, Blair Waldorf.

It seems however, that when Beckham and Lively crossed paths during New York Fashion Week in September, they are reported by the Daily Mail to have "got along famously", which explains the choice. That being said, the pint-sized mum of three has shared with UK Harper's Bazaar her desire to dress the actress-come-(Burberry) model, Emma Watson, describing her as "so sweet, so true to herself". Only time will tell which of the blonde starlets will be chosen as the Spring face, but if rumours of Beckham's upcoming guest appearance on Gossip Girl are to believed, looks like Lively's got this in the bag - well, that is, unless Harry Potter doesn't offer her a role, too?

People Tree is the latest brand to succumb to the charms of Emma Watson. The 19 year old Harry Potter star, who is also the current face of Burberry has been acting as a creative advisor for a new range in collaboration with the ethical label. The self confessed hard worker who has barely had a moment to settle into her new life as a university freshman at Brown university, is said to have "attended every design meeting over the five month process".

Read more after the jump