Image courtesy of Grazia

After a tragic battle with cancer, Joseph Ettedgui founder of fashion label JOSEPH, has died aged 74. The Moroccan-born owner stumbled upon his career in fashion after moving from Casablanca to London to work as a hairdresser, where fate would bring him to meet Kenzo, for whom Ettedgui went on to stock in the basement of his hair salon. Continuing to sell Kenzo, and adding Emanuelle Khanhand Jean-Charles de Castelbajac to his discovered young talent, Ettedgui opened his first store in 1972, in Chelsea.

From there came a knitwear line -Joseph Tricot - which expanded shortly after with the addition of tailoring, from which the figure flattering stretch boot-cut trousers became a staple buy for almost every woman's wardrobe. Always with a keen eye for new and fresh talent, the Joseph stores have stocked the likes of John Galliano, Azzedine Alaia, Muiccia Prada and Katharine Hamnett. Although Ettedgui sold the Joseph stores in 2005, his uncanny eye for talent will live on through the brand, which remains as one of Britain's most successful retailers.