If you loved Daphne Groeneveld's Dior Addict campaign, you'll be pleased to know that the brand has just released a short video shot by Jonas Ackerlund to promote the fragrance. The short video starts off on the beach while the model dances away to 'I Love You, Ono' before she makes her way into a town and dances on a bar in a cafe.
Video campaigns to support print ads is something that more and more brands are doing. As you'll remember, Yves Saint Laurent released that video featuring Eniko Mihalik a while back to support their pre-season collection and it worked and helped contextualise the collection. In the past few months Elie Saab have followed suit and in February Longchamp booked Coco Rocha to show off her best dance moves in a video to promote their bag collection.
This week has been full of videos. Lanvin and Prada released their campaign videos this week and of course, Vogue Paris unveiled their new website with a video of Emmanuelle Alt performing to Wham's 'Wake Me Up Before You Go-Go'. Yesterday was Yves Saint Laurent's turn as the brand released a short clip to promote their new cruise collection.
The video, directed by Maciek Kobielski, is set an unknown but luxurious location which served as the perfect backdrop to the put the clothes in context. The fact that the collection is worn by the painstakingly beautiful Eniko Mihalik doesn't hurt either.
Carine Roitfeld has been one busy lady. Aside from her big cover story in V magazine's September issue, the stylist has been working with Terry Richardson on another project.
This week this video was released showing a behind-the-scenes look at Richardson shooting Eniko Mihalik for the Fall 2011 campaign for jewellery brand, David Webb. The campaign is a big one for the company as it marks the first time in over 20 years that they have had a campaign and Richardson and Roitfeld were brought on board as part of their new brand strategy. “We wanted to reintroduce David Webb to the world with a new look, but with having all of the original designs he made when he was the biggest designer of his time,” Sima Ghadamian, co-owner of Webb, said.
Well if there is anyone that can reinvigorate a brand, it's Roitfeld.
Ironically a week after Nicola Formichetti hit the headlines after allegedly revealing that he doesn't like fat people in an interview with W magazine, an editorial featuring a group of plus sized women shot by Richardson has been released in Vice magazine. The shoot features normal women in what appears to be their own clothes and make-up, shot for the magazine's latest issue which hit newsstands this week.
Terry Richardson has worked for everyone from H&M to Pinko toRolling Stone magazine. Most recently, the photographer has been in the limelight for the sexy editorial he shot which featured Abbey Lee Kershaw, Magdalena Frackowiak, Eniko Mihalik and Freja Beha Erichsen touching each other all scantily clad.
Despite Abbey Lee praising him recently, it looks like Rie Rasmussen does not share her sentiments. "He takes girls who are young, manipulates them to take their clothes off and takes pictures of them they will be ashamed of. They are too afraid to say no because their agency booked them on the job and are too young to stand up for themselves," she told Page Six. "His 'look' is girls who appear underage, abused, look like heroin addicts...I don't understand how anyone works with him."
The drama didn't end there. At a recent party in Paris, she decided to voice her opinions to him directly. "I told him what you do is completely degrading to women. I hope you know you only [bleep] girls because you have a camera, lots of fashion contacts and get your pictures in Vogue," she said. "Instead of arguing with me, Terry ran out of the bar. Then the next day, he called my agency and complained I called him names in front of clients in Paris. It was the most cowardly thing I have ever seen."
I can’t work out too much because after two weeks I look like I’ve been training for a year…Life is very different for me now; I meet celebrities all the time, I get to go to great events, people constantly tell me that I’m beautiful.