Erin Fetherston's much-celebrated collaboration with Juicy Couture is coming to an end but the designer revealed that she's got a lot more exciting projects in line for this year. This season, she will show a lower-priced line during New York Fashion Week called Erin.
Expect a collection that's a more relaxed than her main line, WWD Reports, and will consist mostly of day dresses, blouses, and T-shirts embellished with beads and chiffon." Like many others, Fetherston cites the economy as the main reason for her working with lower price points. “I became more aware of a large Erin Fetherston fan base that hasn’t necessarily been able to buy into the designer price point,” she told WWD.
Prices will range from $73-$250 and you'll be able to see the collection on the runway on February 12.
After great reviews, the collection - featuring this black jumpsuit and velvet dress - is available online here.
Target's designer collaboration GO International is turning five, and in celebration of the anniversary, the department chain is launching the GO International Designer Collective - a collection of 34 dresses from 17 designers who previously turned out budget-friendly capsule collections for the brand. The collection includes signature dresses from plenty of our favourites, including Alice Temperley, Luella Bartley, Tara Jarmon, Paul & Joe, Behnaz Sarafpour, Proenza Schouler, Libertine, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith, Rodarte, Zac Posen and Tucker.
The range will sell in most Target stores and at Target.com from March 13 to April 10, 2011. Will you be stocking up? We know we will.
Back in April, Erin Fetherston was hired as creative consultant and guest designer at Juicy Couture. Since the brands co-founders have decided to launch a new label, Fetherston will remain at Juicy until the end of 2011.
Having already shown a promising holiday collection, which WWD reported as including "bugle-beaded blazers, sateen-trimmed jackets and beribboned draped skirts to bustier dresses," the designer is under pressure to deliver. There have been various complaints earlier this year about the fit and quality of the garments, with major fashion players saying that the brand needed to be reinvigorated. Hopefully bringing Fetherston in will reinvent the brand to a better version of itself.
Image via WWD
We were left slightly confused when it was announced in May that Erin Fetherston had been appointed creative consultant to Juicy Couture. Sources at the time put the decision down to them trying to rebrand themselves and create a fresh buzz amongst retailers. All that side, the question on everyone's minds was how Fetherston's ultra feminine style would work alongside the velour tracksuit aesthetic of the Juicy Couture that has become synonymous for WAGs and chavs.
Last week, these teaser images of the 11-piece collection were released showing the champagne velour floor-length dress that the Fetherston wore to this year's Met Ball. Unfortunately I wasn't convinced of using velour on a floor length gown then and have failed to be convinced now. However, a black bat wing dress was a lot more appealing and definitely singalled a step in a good direction for the brand.
Talking exclusively to WWD, Fetherston said she was inspired by the 70s and more specifically Bianca Jagger and Studio 54. Although the reference wasn't clear in the released images, I'm sure it will become more so when the whole collection is finally unveiled.
As a designer, I’ve always tried to balance a certain whimsy and playfulness with sophistication. And Juicy has such a fun-loving, irreverent spirit that I feel a lot of natural synergy between the two.
via The Cut