Despite Milan Fashion Week being in full swing, yesterday evening wasn't about clothes as Milan hosted the third annual amfAR Milano event. This years's chairs include models Eva Herzigova, Heidi Klum and Bar Refaeli and guests included Chanel Iman, John Legend, Roberto Cavalli and Giovanna Battaglia.
I think it's fair to say that today, especially in light of the current economic climate, it's hard to differentiate one fashion event from the next. Gone are the days, it seemed, where we left a show or event mesmerised and transfixed by beautiful and creative set productions. However, last night at the Sonia Rykiel pour H&M launch we were all proved wrong and witnessed an event to remember.
Entering the Grand Palais last night felt as if you'd entered a mix between the classic 'Alice in Wonderland' and 'Willy Wonka and The Chocolate Factory' meets a fantasy funfair. The venue was full of giant sized ducks and bunnies and giant poodles, a mad house, a carousel and swings not to mention models of famous landmarks in Paris.
The surprises did not end there. When we were all seated, a full band and group of majorettes followed by a heard of geese began a parade followed by models, including Lily Cole, wearing the lingerie and knitwear collection.
“I’ve always been a big fan of Sonia Rykiel," said Kate Bosworth. "To me she is so feminine, and so wonderfully dramatic, like a big glittery bow on a dress. It’s crazy here, I wasn’t expecting this. It’s like a mini carnival." Jean Paul Gaultier, who was also in attendance, praised Rykiel. “I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.