With so much going on in the Bond Street area, you'll be fogiven for thinking that the Fashion's Night Out celebrations ended there. In fact, Covent Garden was in on the action too and over that side the biggest attraction was the Rugby Ralph Lauren store on King Street.
Rather than going down the usual route of just offering canapes and champagne, the brand partnered up with Storm models on a special project. Guests on the night and model hopefuls were able to get all styled up in their latest collection to be snapped in a fun Colourama photobooth with the person with the best photo winning a test shot at Storm models and £350 to spend in store.
Post written in partnership with Rugby Ralph Lauren
You're probably getting tired of hearing me say this but Carine Roitfeld is truly on a roll and I say it for good reason. Next month will see her launch the debut issue of her highly anticipated new magazine, CR Fashion Book, along with the magazine's website and a whole host of other exciting projects. While we still have a way to go to get our hands on the issue, one thing we don't have to wait for is to see the fruits of her work with MAC.
Yesterday the beauty giant released this fun behind-the-scenes video from her campaign shoot, where Roitfeld talks about everything from wanting to emphasis her eyes to the fact that she sees her star stencils on her face as 'good luck' beauty marks. Aside from that, everything else is what we expected. The collection is all about the brows and recreating her signature smokey eyes look, with some foundations and nude lip colours thrown in too.
The collection is set to hit stores on Fashion Night Out on September 6, which has me thinking. Since Azealia Banks' collection for MAC is being released on the same day and sees her performing at their Soho store, surely that means Roitfeld will be on hand too. How good would a duet be? I mean, it's not like she's afraid of singing in public after that karaoke party she hosted last September. Can someone please make this happen?
Like her or not, there's no denying that Nicki Minaj has really paved the way for female rappers as far as their business pursuits are concerned. In the past few years she collaborated with everyone from M.A.C to OPI and of course, is currently promoting her debut fragrance and now rapper de jour, Azealia Banks, is slowly following suit.
This week M.A.C confirmed that they have partnered with her on a limited edition lipstick named Young Rapunzel, after her alter-ego. The shade comes in a deep semi-matte aubergine colour and will be available online for $15 from September 5 and to celebrate the launch, Azealia will perform at a the brand's Soho store on Fashion's Night Out.
If you're amongst the growing group getting sick of all things cat-related, you might not want to read this because yet again, our favourite feline friends are in the spotlight but this time it's not all about Choupette Lagerfeld.
Grace Coddington recently teamed up with Nicolas Ghesquiere for Balenciaga to design a small line of pieces named and inspired by her cat, Pumpkin. As the preview image shows, that has translated onto the colours used on the bags and according to the press release, the scarves in the collection will also feature Pumpkin drawings of Pumpkin sported some of the brnad's key looks from the past decade.
It has only been running for three years but it feels hard to remember at time when Fashion's Night Out didn't start fashion week. Started as response to flagging sales due the economy, the event now takes place in over 23 countries across the world and brands continue to pump up money in advertising their events and are constantly under pressure to out-do what they did the year before and draw customers in. Yesterday Vogue announced that the event will take place again next year, although the exact date has not been confirmed due to the who-ha with the show schedules.
I'm all far supporting brands through this hard time but looking back, I can't ever think of a time when I've actually seen somebody by anything. Far from that, most people seem more interested in going to as many events as possible to bag as much free things as they can and take advantage of the free champagne on offer. So it really begs the question whether Fashion's Night out is simply that - just another night out?
SWAROVSKI CRYSTALLIZED have partnered up with new scouting agency, Unsigned, to look for Britain's next big faces. Over the past two months their team of judges including model Helena Christensen have visited 17 cities cities across Britain in the search for a guy and girl to front the SWAROVSKI CRYSTALLIZED S/S12 campaign.
After two months on the road, the competition is quickly coming to a close with this weekend seeing head scout Cesar Perin search London streets in a large ditch attempt to add another amazing face to the existing line-up of contestants. Hopefuls were taken to the SWAROVSKI CRYSTALLIZED store on Great Marlborough Street and were made to strike a pose for young photographer, Thomas Knight.
This is a very special competition. The winners won't just be thrust into an agency. Instead, Unsigned will nuture and develop the winners to before presenting the models to agencies that the Unsigned team feel will best compliment the new face.
Fashion's Night Out London is only around the corner but the events fate was put into question after the last week's riots in London. Department stores and high street retailers alike had their stocks depleted after three days of uncontrolled looting in the capital so with that in mind, it's hardly surprising that brands are wary about inviting the public into their stores for the event.
Despite the concerns a Condé Nast spokesperson confirmed that all proceedings will go ahead as planned. Far from calling the event of, London's version of the international event is set to be their biggest as Covent Garden have signed on to take part in this year's festivities.
It looks like Emmanuelle Alt is taken her new role as editor-in-chief of Vogue Paris very seriously. Although Fashion's Night Outwas the brainchild of Anna Wintour, Alt has stepped up to the plate releasing this short video to promote the Paris leg of the imitative. The video sees Alt walk in the street plugging the event, shopping Chanel and the frenzy which ensued when Karl Lagerfeld arrived at the Chanel store last season.
Although this week it was announced that the cast of Glee will be involved with the even in New York this season, details are still being kept firmly under wraps. The big question is, how will Wintour top last year's record breaking public fashion show? Something tells me that she has something bigger up her sleeve.....