As far as today's top models go, Freja Beha Erichsen is up there with the best of them so naturally, she's finally managed to bag an all-important beauty deal.
Yesterday Maybelline New York confirmed that they've just signed the model to be their latest spokesperson to star in their print and TV ads this fall. 'Freja is an incredibly beautiful and confident woman,' Maybelline's global brand president Damien Bertrand told WWD. 'Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline,' and she's in good company. Everyone from Christy Turlington to Charlotte Free are spokesmodels too.
Back in March Chanel unveiled the images from their latest book, 'The Little Black Jacket', in Tokyo and last night they brought the travelling exhibition to New York with everyone from Pharrell Williams and Zoe Kravitz to regulars like Dree Hemingway and Poppy Delevigne in attendance.
Just as a refresher, the exhibition includes a selection of over 100 black and white photographs of models and celebrities shot by Karl Lagerfeld. Each star sports the brand's classic black tweed jacket styled in different ways by Carine Roitfeld.
The exhibition opens tomorrow until June 15 over at 18 Wooster Street.
Gruner on left, Kampman on right. Image via The Cut
It's officially that time of year where all of our attention turns to which model will appear in each brand's S/S12 campaign. We already know that Freja Beha Erichsen has been replaced at Chanel by Joan Smalls and Saskia de Brauw; Arizona Muse will front the Fendi campaign and will also front Chloé ad along with Freja and this week more confirmations have been released.
This week Bryan Boy released the first image of Prada's S/S12 campaign starring Belgian model Elise Crombez shot by Steven Meisel and Balenciaga confirmined that unknown Dutch model Laura Kampmanwill join their current face, Juliane Gruner, this season.
Take a look at all of the S/S12 campaigns that have already dropped in our gallery. Which is your favourite?
S/S12 is proving to be a great campaign season for Arizona Muse. As well as fronting the pre-fall campaign for Louis Vuitton, she has also replacedAnja Rubik as the face of Fendi and continues to pose for the David Yurman ads and if these images are anything to go by, she has another campaign in the bag too.
Over the weekend Muse and rumoured girlfriend Freja Beha Erichsen were spotted wearing head-to-toe Chloé while reportedly shooting the brand's S/S12 campaign at the Chateau Marmont hotel in Los Angeles. This is the first big campaign confirmation for Erichsen this season after she was replaced by Joan Smalls and Saskia de Bauw at Chanel.
Our hat goes off to British Vogue for opting for a model to front their big September issue rather than going down the celebrity route to ensure circulation numbers. But surprisingly they're not the only ones as Harper's Bazaar and Vogue Australia also opted for models for their September issues.
Karl Lagerfeld isn't lacking in the awards department. This week the designer was in New York to receive a Gordon Parks Foundation Award for his creativity but despite his big win, people were more interested in asking him about his highly anticipated collaboration with Carine Roitfeld on Chanel's Fall 2011 campaign, which was leaked this week.
“It’s about one woman who is transformed," he told The Cut. “Everybody talked about this campaign and wants to see it,” he said. “Apparently there’s already a few images on the net. They were stolen; because we had shown nothing.” Despite having to pose in a small photo booth, Freja Beha Erichsen - who walked the red carpet with Lagerfeld at the event - explained that it was actually very easy. “He knows exactly what he wants," she explained, "and he has a whole vision in his head, and he’s very creative, and he’ll come up with ideas for every single shoot, which makes my job extremely easy.”
As Fashionologie point out, the campaign is a lot sexier and edgier than we have seen from the brand's campaigns in the past. Whether this is a sign of things to come or was is merely a result of Roitfeld's penchant for all things provocative, is still unclear.
The freelance world has been treating Carine Roitfeld kindly since her departure from Vogue Paris. She's already styled the Barneys catalogue and windows, and now she's turned her hand to the latest Chanel campaign. For Fall 2011, the brand's ads will feature Freja Beha Erichsen, and Karl Lagerfeld told WWD that "the mix with Freja was genius."
What's next for Karl? Shooting the new Fendi ads with Anja Rubik and making a movie with Erichsen, Lady Amanda Harlech, Kristen McMenamy and Anna Mouglalis for his cruise-collection show in Antibes on May 9. Not a bad lineup for his projects either.