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January 02, 2012
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New In: More S/S12 Campaigns

The February issues are hitting newsstands so the final round of S/S12 ad campaigns are out. The latest to the addition are Toni Garn for Ports 1961, Alice Dellal for Ermanno Scervino, Karmen Pedaru and Abbey Lee Kershaw for Gucci, Frida Gustavsson and Lindsey Wixson for Mulberry and Gisele appears in her third campaign this season for Salvatore Ferragamo.

Which is your favourite?

August 07, 2011
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First Look: H&M Fall 2011 Look Book

Model: Frida Gustavsson

Brand: H&M

Season: Fall 2011

Photographer: Andreas Sjodin

August 02, 2011
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The Prada Campaign Video Will Leave You Stroking Your Legs

Mulberry aren't the only brand launching a video to accompany their fall ad campaign. Say hello to Prada's new campaign video shot by Steven Meisel. Expect Frida Gustavsson, Kelly Mittendorf and Ondria Hardin to appear doing a lot of leg stroking, blinking and looking effortless as the camera pans into the details of the collection like the new season bags, socks and buttons on jackets.

June 20, 2011
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Like Burberry, Prada Champions New Faces With Fall 2011 Campaign


The Fall 2011 Prada campaign is out and it's already making people talk. Rather than opting for big well known girls, Miuccia Prada chose two new faces to front the campaign alongside Frida Gustavsson.

Kelly Mittendorf and Ondria Harin appear in the campaign shot by Steven Meisel. Considering the fact that neither model has ever stepped foot on the runway, bagging a Prada campaign isn't too bad, eh?

See more from the campaign after the ump

September 09, 2010
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Marc Jacobs Has A New Daisy Girl

Juergen Teller may still be the photographer, but Irina Kulikova is no longer the model.

The face of Marc Jacob's Daisy now belongs to seventeen-year-old Swedish model, Frida Gustavsson. The young model already appears alongside Monica Jagaciak and Ann Kenny in the Fall 2010 Marc Jacobs collection ads. She is replacing the first and only model of the fragrance Kulikova, after three years.

March 10, 2010
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Fashion History Took Place As The Final Alexander McQueen Viewings Began

Image courtesy of Fashionologie

Yesterday marked an eventful moment in fashion history, as the appointment-only viewings of the last collection by British fashion icon Alexander McQueen began. His tragic and untimely death cast a shadow over the fashion world, and unsurprisingly the designer's last show, as exclusive as it was, has without a doubt been the most highly anticipated show of the season. Not only because of McQueen's true talent and forward-thinking designs, but also because of how this collection will go down in history, with McQueen as one of the true greats of fashion.

"A solemn parade of 15 showpieces in a gilded salon made for a moving viewing", WWD wrote, whilst The Moment reflected, "The final Mcqueen show was breathtakingly beautiful. Filled with angels, religious references, and gilded wings." It wasn't just the carefully selected audience that felt blessed to be a part of McQueen's final show, either. "Feeling so blessed and honored to be a part of the alexander mcqueen presentations today, celebration of a true genious, so beautiful so sad," Frida Gustavsson tweeted.

February 02, 2010
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Editorial Spotlight: Frida Gustavsson In Numero #110

Model: Frida Gustavsson

Magazine: Numero

Issue: 110

Photographer: Miguel Reveriego

Stylist: Capucine Safyurtlu

See more images after the jump

January 29, 2010
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Kate Moss Launches Her Longchamp Collection In Style

Kate Moss launched The Glastonbury, The Soho and The Gloucester in style on Wednesday night, in a party that drew a spectacular close to Couture Fashion Week. She also announced the arrival of zebra print as a super-trend while introducing her first handbag collection for Longchamp. Joined by the likes of rumoured fiancé Jamie Hince, Maryna Linchuk, Frida Gustavsson, Lauren Santo Domingo, Hamish Bowles, Giovanna Battaglia, Giambattista Valli and Carine Roitfeld, Moss - who sported a very on-trend silver streak through her hair - proudly launched the bags, due out on the 11th of February, at the Ritz Club in Paris.

"I've been working with Longchamp for a while — we just get on. It was a fabulous opportunity for me," Moss enthused of the line, which ranges in price from $155 to $2,500. If the behind-the-scenes video of the ad campaign is anything to go by, it will be Moss' most raunchy for Longchamp yet, though would we expect any less from our queen of rock and roll? Beautiful bags, smouldering campaign - the only thing we're not sure on is the rumoured tag lines to run alongside the adverts. "Don't You Wish Your Bag Was Hot As Kate's?"," "An Absolute Moss-have," "Kate Is Not A Plastic Bag," and "My Moss Bag Brings All The Boys To The Yard." What do you think?

See more images after the jump

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