Image courtesy of Karl Lagerfeld/WWD
In a stroke of genius, Coca Cola, the globally successful soft drinks company have joined forces with long time fan Karl Lagerfeld for their latest limited edition version of the Coca Cola light drink. The collaboration makes perfect sense - Lagerfeld has been an advocate of the drink for many years now, and so the legendary designer has not only created an exclusive bottle design, but also shot the campaign himself.
With a fitting name, the advert features Canadian model Coco Rocha alongside Lagerfeld's male muse Baptise Giabiconi, and sees Rocha modelling a Lagerfeld signature high collared shirt from his Spring collection and fingerless gloves, all of which are reminiscent of the instantly recognisable monochrome silhouette that adorns the special edition bottle. The campaign is set to hit France on the 28th of April, and will cover a giant billboard across the famous Galleries Lafayette where the drink will be available in a limited edition boxed version, complete with a matching bottle opener for 47 euros. The box set will also be available from the ever-cool Colette, so be sure to head down to France this Spring for some shopping and a seriously fashionable drink.