The British Fashion Council has announced the names of the recipients of its designer support initiative under its NEWGEN MEN scheme. Launched earlier this year, the initiative aides designers by providing funding to enable them to showcase their work at London Fashion Week, as well as access to use of the BFC Catwalk Show Space at Somerset House. Like its sister scheme, NEWGEN, which is sponsored by Topshop, NEWGEN MEN is sponsored by Topman and follows on from the MAN show, which offers designers similar sponsorship and business assistance.
This shortlist for the coming autumn/winter 2010 NEWGEN MEN includes Carolyn Massey, whose designs have been described as "quintessentially English", Christopher Shannon, known for his "luxe sportswear inspired collection and wearable collaborations with Eastpak and Topman, as well as LFW credentials having shown as part of the MAN initiative'", James Long, for "his ability to push the boundaries whilst creating truly wearable pieces", and J.W. Anderson, whose "intriguing silhouettes and romantic detailing have affirmed his stature as one of the most promising emerging menswear designers in London."
