
When it comes to a celebrity packed front row, Burberry's attendance for their SS10 show last September blew everyone away. Collectively, Freida Pinto, Alexa Chung, Mary Kate Olsen, Daisy Lowe, Liv Tyler, Emma Watson, Gwyneth Paltrow, Mario Testino and Victoria Beckham watched Christopher Bailey's newest collection eagerly from the best seats in town. Whilst for Burberry it might be a doddle to have the most relevant celebrities dying to be seated front of house, it has been revealed that labels such as Miss Sixty and Rock & Republic have to try - or should we say pay - a little more.
It seems that the more A, B and even C list celebrities they have sat on the front row, the better, however these fashionistas don't come cheap. To have Rihanna, our favourite Gossip Girls Blake Lively and Leighton Meester come in at an also hefty $40-50,000, and expect each Olsen twin to set you back an astonishing $80,000. Now it makes perfect sense as to why both Carolina Herrera and Marc Jacobs have both virtually banned celebrities from their front rows - and we applaud you! One should never have to be bribed to attend a fashion show... attend your show, you'll need to hand over a whopping $100,000 or more.