Over the weekend, I was lucky enough to join H&M at the Isle of Wight Festival 2010 drawing attention to their Fashion Against AIDS campaign. Although it's the third FAA collection for the high street retailer, this one was H&M's first festival dedicated range featuring everything you need from anoracks to keep you fashionably chic during the typical festival downpours to ethnic inspired harem pants, dresses and the fail safe distressed leather jacket.
If that wasn't good enough, the collection is really making a difference and raising awareness of AIDS. Over the last three years alone over 30million SEK has been raised and 25% of the money from each purchase goes directly to creating youth HIV awareness projects.
To celebrate it's launch, the retailer set up a beautiful Marrakesh-inspired lounge area for press, celebrities and festival goers. The select few were treated to a private DJ, TV screens showing the live performances, hampers in the gardens to relax between shows and a manicures done by the WAH Nails team.
If that still hasn't sold you about the collection, see more images after the jump of Nic and I trying and testing the pieces throughout the weekend.