Back in July we confirmed that David Beckham had signed a deal with H&M to see the launch of a range of bodywear and finally, the campaign for the line is out. Although the briefs won't guarantee that your significant other will look like this, at £9.99 you can't go wrong. The collection will hit stores on February 2nd in 1800 H&M stores in 40 countries worldwide.
H&M have done some great collaborations in the past but none have excited me quite like their upcoming collaboration with Marni. The brand has always been one of my favourites and if the images of the collection are anything to go by, we can expect something really special from the partnership. But it gets better. Yesterday the retailer announced that they have managed to pin Sofia Coppola down to direct their advertising film campaign, which will run in cinemas, online and on TV.
H&M really are on a roll at the moment. Marni designer Consuelo Catiglioni is known for being very private and the brand has reamined one of the industry's best kept secret's so securing Marni was a big get and throw Academy-award winning Coppola in the mix and you truly have a dream team. “I enjoyed doing this film for the Marni at H&M collaboration," Coppola said. "I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring. Consuelo seems really sincere and cares about what she does and I appreciated that.” When asked about how it was working with the director Castilioni said: “I’m a big fan of her movies, in particular of her vision and aesthetic. It was fantastic that she worked on this project; her interpretation is remarkable and full of atmosphere,” she said.
In promoting her collection for H&M Donatella Versace has stressed that it's the decision to partner with the retailer was all about making the brand accessible to a younger customer. “I wanted to give it to a whole new customer, especially the younger crowd, through H&M,” she said at a recent press conference. “I know that with the H&M collection I’m going to reach a much wider audience than usual...“When I’m going to see young people in the street wearing these iconic pieces it’s going to be fun.”
So with that said, you can imagine the controversy that ensued after it was revealed that the designer prevented 'real women' from wearing the collection in a recent shoot. According to the New York Daily News, they had selected a range of recent graduates in high profile jobs tipping them as 'New York's new power players' but when sending the models over to Versace for approval, one of the models was cut because she “doesn’t fit [Versace’s] branding.”
Is this simply a case of everyday branding concerns of does it does it border on contradictory. What do you think
The Versace for H&M collection hasn't even hit stores yet but many are already speculating who the next designer collaborator will be and naturally, Tom Ford is at the top of the everybody's wish list.
Ford's name was thrown into the hat this week after Business Week reported that H&M is “keen to follow up its Versace collection with a fashion range designed by Tom Ford.” But if there's one thing that he made clear with his womwenswear debut, it was to confirm that Ford isn't a fan of the fast-fashion full-on publicity push of a collection so unfortunately the idea of a collaborations seems unlikely.
Despite being busy at work on promoting the Versace for H&M collection, it's still all systems go at H&M. Today the high street retailer released this first set of images from their new Christmas campaign starring Jerry Hall and daughter Georgia May Jagger along with H&M regular, Karen Elson. Both mother and daughter are successful models so it was only a matter of time before the pair joined forces in front of the lens and we have H&M to thank.
Donatella Versace doesn't do anything by halves so it was no suprise that the launch of the Versace x H&M collection in New York last night was a swanky affair.
Pier 57 in Manhattan's Meatpacking District was taken over and transformed into a huge runway space to show off the limited edition collection to guests including Blake Lively, Uma Thurman, Oprah Winfrey, Sophia Coppola, Alexander Wang and Jessica Alba. As reported, Prince and Nicki Minaj both hit the stage to perform at the after-party after sitting front row at the show.
“It was the perfect evening, so glamorous and special," Versace said today. "I loved celebrating the launch of Versace for H&M here in New York, an iconic city in which to showcase this iconic collection. Now I cannot wait for it to finally reach stores and be available to the world." When interviewed last night, H&M's creative director, Margareta van der Bosch, couldn't be any more complimentary about the retailer's partnership with the brand. “Donatella Versace has taken us at H&M on an incredible journey since she began designing the collection for us earlier this year, and last night’s fashion event was the perfect culmination," she explained. "She has given us the essence of the Versace brand, and last night that came to life with a magical catwalk show that we’ll never forget.”
H&M sure know how to throw a party. The events the high street retailer has thrown in the past to celebrate the launch of their respective designer collaborations serve as some of the most memorable fashion events we've seen so with that in mind, it's hardly a surprise that they have big plans for the launch party for the new Versace for H&M collection.
Donatella Versace has pulled out all stops and has bagged Nicki Minaj and Prince - yes, you read that right - to perform at the event next week. Each artist will perform after the runway show, WWD confirms. “To have my friend, the great, the amazing, the one and only Prince, and the extraordinary Nicki Minaj both perform at the event, will create exactly the feeling of joy and glamour I want this partnership to express,” Versace explained.
Amanda Seyfried showed that it's not all about the big brands yesterday at the premiere of her new movie, 'In Time'. Rather than opting for a big brand, the actress stepped out in the electric blue shorts suit by H&M teamed with black heels by Sergio Rossi.
For some reason excitement for the Versace-H&M partnership was slow but with only a month to go, anticipation is starting to build up especially since these images from the campaign were revealed.
The line-up isn't surprising. Versace favourites Abbey Lee Kershaw, Sasha Pivovarova, Lindsey Wixson and Daphne Groeneveld all appear with bright blonde hair styled by Joe McKenna and shot by Mert & Marcus.
When Versace announced that they are the latest brand to collaborate with H&M, they were the talk of the town but anticipation about the collection has since waned as everyone's attention has been redirected to Karl Lagerfeld's extensive collection for Macy's. But that changed yesterday when this image of Abbey Lee Kershaw in Versace for H&M hit the web.
Wearing a Japanese-style two pieces suit covered in flowers, Kershaw looks amazing but perhaps not wearing what you would expect (and hope for) from a Versace collection. Unlike Lanvin and Matthew Williamson, it looks like Donnatella will steer away from the aesthetic of the brand's mainline and opt for something different. How that will go down with fans is yet to be seen.