Lazaro Hernandez and Jack McCollough with Raquel Zimmermann
Proenza Schouler designers Lazaro Hernandez and Jack McCollough eschewed the runway for their 2010 pre-collection, instead choosing an avant-garde art installation to show off their latest clothes, shoes and accessories. At Florence's Pitti W, three of the designers' favourite contemporary artists - Kalup Linzy, Haim Steinbach and Kembra Pfahler - helped with the display.
Steinbach was in charge of an accessory installation, which (naturally) also included a metal bed frame, dog toys and plastic onions. Linzy showed two music videas, which featured cameos from Liya Kebede and Chloe Sevigny. Pfahler gathered up go-go girls wearing Proenza, and he (wearing a bustier from the brand and thigh-high boots) sang his heart out with his bottom out. Hernandez couldn't keep a straight face.
