Of late we're used to seeing Helena Christensen stripped down and sexed up for Reebok and Triumph but in her latest gig, she's toned it down and tapped into her mother side as the new face of Boden.
In the campaign the 43 year-old sports everything from floral printed dresses, lightweight cardigans and feminine evening dresses and looks pretty good doing so. 'You too can look as good as Helena Christensen if you wear the slightly fusty dress,' accompanies the campaign, making it pretty clear that the brand intends to use the model to make their signature yummy mummy aesthetic look more stylish and less fuddy duddy.
If there's anything that can get us in the gym and wearing trainers, it's this image of Helena Christensen in the latest Reebok campaign. As you would expect, the 43 year old's body is flawless and definitely gives some of the younger models a run for their money. But this isn't the first time she's fronted the brand's campaign. Back in 2010 she stripped down to nothing other than a pair of trainers.
SWAROVSKI CRYSTALLIZED have partnered up with new scouting agency, Unsigned, to look for Britain's next big faces. Over the past two months their team of judges including model Helena Christensen have visited 17 cities cities across Britain in the search for a guy and girl to front the SWAROVSKI CRYSTALLIZED S/S12 campaign.
After two months on the road, the competition is quickly coming to a close with this weekend seeing head scout Cesar Perin search London streets in a large ditch attempt to add another amazing face to the existing line-up of contestants. Hopefuls were taken to the SWAROVSKI CRYSTALLIZED store on Great Marlborough Street and were made to strike a pose for young photographer, Thomas Knight.
This is a very special competition. The winners won't just be thrust into an agency. Instead, Unsigned will nuture and develop the winners to before presenting the models to agencies that the Unsigned team feel will best compliment the new face.
Sometimes, moments just happen to coordinate and work out. But I do think that if I was to say anything, we were allowed to just be ourselves. Each one of us had a very unique look in the sense that we looked different. There was no conformity about our look—and our personalities too, we had very different personalities, and emotionally and mentally we were different—but I think that that put together created this strong force of women. And no one told us to be any different. No one ever came up to me and said, “you need to reshape your body, to lose weight, or to be more outgoing, or less outgoing”. We were just allowed to be us, and I think at the end of the day, isn’t that the whole point of being a human being? To be allowed to be yourself, to be accepted the way you are? Ironically enough, in a business where a lot of styles and looks are dictated in some way, from the point of view of the media onto the audience, I think it’s so great that we got to just remain our quirky selves and have the body shapes that we had without anyone ever pointing a finger at anything. Maybe that’s what gave our careers longevity.
Vogue.com blogger and face of Dolce & Gabbana's Light blue fragrance, David Gandy is set to make his film debut alongside fellow model Helena Christensen. "We can confirm he is doing a film with Helena but are unable to offer further comment at this stage," said Gandy's PR spokesperson.
The model and soon to be actor admitted he would love to play the role of James Bond, "That would be a dream come true." However, Gandy's agent has denied any rumours of him being the next Bond with his representative from Monsta saying, "That's not something that has been offered or discussed but something every man dreams of."
Last night Naomi Campbell launched the first leg of her 'Relief for Haiti' fashion show fundraiser in New York. Campbell hit the runway with everyone from Chris Brown, Helena Christensen, Donna Karan and Kelly Osbourne to help raise money for the earthquake victims. "The rebuild is a long job," she told Reuters. "It's something that has be ongoing".
The show was opened by Sarah Ferguson, Duchess of York, who paid tribute to Alexander McQueen whose outfits were set to contribute to the show before the announcement of his death was made. "To Alexander McQueen, thank you," she said before the models and celebrities walked on the runway in labels like Jean Paul Gaultier and Christian Dior.
