Acne aren't the only brand preparing for a special launch as Helmut Lang are about to drop the first collection from their new diffusion line, HELMUT. The brand has a loyal following of fans but one of the biggest criticisms of the brand has been the high price points for the simpler pieces but now that's all a thing of the past.
Fans of the mainline will be able to buy pieces with their signature silhouettes for a fraction of the price with prices ranging from $95 to $210. Even better, the collection isn't a one off. Instead it will roll out season after season with the first collection set to hit stores in May. Whenever pieces from the mainline become available on The Outnet they instantly sell out so there's definitely a demand for their aesthetic at an accessible price point.
Are you excited?