Since she announced that she's teamed up with Macy's on a limited edition capsule collection, Nicole Richie has been teasing us with mini previews of the line and now the final campaign images have dropped.
Rather than opting for a model, Richie showcases the line herself and the move makes sense. 'Nicole is pretty savvy when it comes to the fashion business and understanding consumers,' Macy's chief marketing officer Martine Reardon said in a statement. 'She's a real fashion influencer,' so it only makes sense that she tapped into her own star and style power by modelling the collection herself.
Based on the images, it's plain to see that, like her other lines Winter Kate and House of Harlow, you can actually see her wearing all of it and while that sunds pretty basic, past celebrity lines show that's not always so common. As a result, the collection will definiely go down well with her legion of fans. As Richie promised, the collection includes a ode to the seventies along with 'a strong mix of masculine and feminine: print chiffon mixed with faux leathers' and easy pieces that will 'compliment the modern woman'.
Back in February Nicole Richie confirmed that she is working on new product categories but would not reveal what they were. Today, though, we finally know what the first new range is and it's bags. Rather than introducing a few key styles, Richie has opted for a fully comprehensive range under her House of Harlow 1960 label, which will feature everything from clutch bags to embroidered and beaded shoulder styles. The collection, which hits stores from September, comes in rich autumnal shades like teal, gold and emerald.
Nicole Richie is doing really well. Her House of Harlow 1960 and Winter Kate lines are extremely successful and last month saw her launch her new apparel and handbag collection for QVC.
Along with celebrity designers like Victoria Beckham, though, there's no denying that Richie had a point to make when she decided to turn her hand to design, but the challenge is one that she embraces. 'I view challenges as positives, and it's all about learning and growing,' she told WWD. 'I face challenges every season, but that's what this business is all about. You have to study your craft, and I'm learning everyday.' She continued: '[My name is not on the label because] it is not about me. I wasn't the product to speak for itself and have a customer go after it or stay away from it based on the product not the name. That's very important to me.'
This all seems like a far cry from her days starring alongside Paris Hilton in 'The Simple Life' but as you know, she recently returned to reality TV for NBC's new fashion reality show competition, Fashion Star. 'I'm looking forward to American getting to know the journey of these 14 amazing designers,' she told the title. 'There [will be] a lot of bumps in the road, but it's important to not lose sight of who you are as a designer and never forget who your customer is. I try to pay as much attention as I can to customer feedback and really listen to what they want.'
Since the launch of her House of Harlow and Winter Kate, we can all look (or at least try to dress like) Nicole Richie and now we'll all be able to smell liker her too. Yesterday the 30 year-old designer announced that she's just signed at deal with TPR to launch her debut fragrance next September in department and speciality stores.
Although none of the details have been decided Brian Robinson, president of TPR, told WWD that it will have a "very distinct image...it will be cool, classy and edgy...We have put together mood boards to get a feeling of where she sees herself positioned in the fragrance world." When asked about their decision to work together Robinson explained that it was a no brainer. "She has a wide breadth of creative talents being an author, a jewellery designer, a fashion designer and an aspirational figure," he said.
We love Nicole Richie. I mean, what's there not to love? She can challenge Britney Spears in the dance stakes - if you haven't seen her dancing to 'I'm A Save For You' by Spears, you must check it out - and her style is right up there with the best. Unlike her peers, she's managed to produce a brand that continues to grow season upon season.
In this video Richie shows off the key pieces from the Fall 2011 House of Harlow jewellery collection. In true Richie fashion the pieces include jewelled gold headbands and a healthy dose of costume rings and necklaces.
Jennifer Lopez was first to wear this ivory L'Wren Scott dress. The singer chose the dress for the New York store opening of Topshop; whilst Nicole Richie wore hers to the launch of her House of Harlow line at Bloomingdales.