Despite hiring Kelly Osborne to front her Material Girl line only a year ago, Madonna and daughter Lourdes have decided to opt for a new face to front the brand's latest collection and Georgia May Jagger is the model of choice.
'To be handpciked by Madonna and Lola as the new face of Material Girl is truly amazing,' she told WWD, and the decision seems to make sense. Jagger is only 20 years-old and the following that she's gained after fronting big campaigns for Rimmel London and Hudson Jeans, fits perfectly with the teenagers that the line appeals to.
So far the line has only been available in Canada and the US at Macy's but as of next month, you'll also be able to buy it in the UK.
Last week we reported that the Versace brand was having a serious reshuffle in the workforce department. It seems from recent news as reported on Grazia.com that the reshuffle is to go beyond the regular in-house staff and will include the introduction of a new face to star in the ad campaigns.
Unexpectedly, this new face in question is that of 17 year old rising star and rock royalty, Georgia May Jagger , daughter of Mick Jagger and Jerry Hall, who strangely enough, was also a Versace cover girl in her modelling hayday. The sultry looking golden haired model, who has already starred in campaigns for Hudson Jeans and Rimmel make-up, although not an obvious choice, is clearly what the brand needs to inject more youth and edge if it's to comfortably weather the current storm affecting the luxury goods market in the present economic climate. Ms Jagger's agent confirmed the signing, saying "We are delighted that Georgia is following the foot steps of her mother who did Versace with Avedon.She was thrilled to be working with Donatella and Mario and to be bringing it through to a new generation."