Black women spend considerable sums on cosmetics - fact. Despite the evidence that continues to support this, major retailers continue to sideline products targeted at black women and this was one of the main topics of conversation Iman discussed at WWD's Beauty CEO Summit earlier on this week.
According to the model, major distributors like Target and Walgreens didn't support her cosmetics line. 'It was a no-go,' she said. 'They wanted me to be placed at the back, which they considered, like it, is for the ethnic section, which I was totally against for no other reason but 'cause also I never considered myself an ethnic brand.'
As a result of the hostility, most of her line is sold online which is naturally having a negative impact. After all, how many women are willing to buy make-up products that they can't try before they buy?